Judging Criteria
The Criteria for Transformation:
INNOVATION, CREATIVITY, and IMPACT
Innovation
A new way of thinking in the use of Digital that helps transform a brand, business, organization, or market.
Beyond being first in the market, we look for ingenuity that leads to sustaining, breakthrough, or disruptive innovation.
Creativity
Innovation that goes unnoticed cannot transform brands. Creativity is key to making it relevant to the market.
We look for ideas and craftsmanship (art+copy+code) that bring meaning to innovation so it becomes irresistible.
Impact
The effectiveness of a campaign, program, or execution that achieves the objectives set for the business.
We look for attributable impact to market performance and/or society, measuring “metrics that really matter.”
Judging Process
The Main Category Jury uses its expertise across all Digital disciplines to cut the very long list into the shortlists. They will also determine the finalists and the metal winners.
The Special Category Jury decides the winners in special categories, such as the Purple, Green, Orange, and Black, Boomerangs. For categories that are powered by specific organizations, representatives from these organizations champion their values in the jury deliberation.
Regardless of category, each entrant is judged against the criteria of INNOVATION, CREATIVITY, and IMPACT.
JUDGING FORMAT
- Judges will participate virtually and will be joining from various locations globally. To ensure fairness and consistency, a secure and centralized digital platform – One Club Award Hub – will be used for the evaluation and scoring of entries.
- All rounds of judging for the Boomerang Awards will be conducted entirely online. This includes both the Shortlisting Round and the Metal Round.
GENERAL ELIGIBILITY GUIDELINES
- The Boomerang Awards are open to DMAP and non-DMAP member organizations.
- Entrant organizations must be duly registered businesses in the Philippines. Foreign organizations must be actively conducting business within the Philippines.
- Entries must have run between May 1, 2024 and June 30, 2025 to be qualified.
- Please create a thumbnail image to represent your entry. You may use a screenshot of your entry as the thumbnail. Do not use your company logo. Make sure the image clearly represents the content or highlight of your submission.
- Each entry should be submitted by only one party (agency, client, media, or startup) in one category. If the same entry is submitted by more than one party, only the first entry will be accepted.
- All submitted entries may be used for any purpose by the Boomerang Awards and/or DMAP, including, but not limited to, promotions and awards database.