BOOMERANG INTO THE FUTURE

Now in its third year, Boomerang Into the Future (BitF) is where we, as marketers, innovators, and thought leaders, come together to redefine the future of digital marketing in the Philippines. In a world where technology, creativity, and purpose are colliding faster than ever, BitF 2025 dives deep into the trends that matter— gaming as a marketing powerhouse, AI-driven personalization, social commerce, and the rising demand for purpose-driven brands.

So how do we stay ahead? What strategies create real impact? In this series of videos and white paper, we break down the biggest insights and actionable takeaways to help brands push boundaries, embrace innovation, and turn creativity into business growth. Let’s shape the future together.

JOSEPH SALES

Chair, Boomerang Into the Future 2025

KIT RAMOS DISINI

Co-Chair, Boomerang Awards 2024

JACE SUSARA

Co-Chair, Boomerang Awards 2024

Creativity

Innovation

Impact

Key Takeaways

1Tap into Gaming Audiences

Partner with gaming influencers, develop gamer-focused products, and embed your brand authentically in gaming culture.

2Revolutionize Social Commerce

3Commit to Purpose-Driven Marketing

4Use AI to Supercharge Creativity

5Lead with Innovation & Risk-Taking

Partner with gaming influencers, develop gamer-focused products, and embed your brand authentically in gaming culture.

Use storytelling, interactive livestreams, and gamification to make e-commerce more engaging and immersive.

Align with social causes authentically, ensure long-term commitment, and involve communities in meaningful ways.

Leverage AI for data-driven personalization while keeping storytelling human and emotionally compelling.

Experiment with emerging platforms, push creative boundaries, and invest in bold marketing strategies.

Key Takeaways

1Fuse Creativity, Tech & Purpose

Integrate AI, automation, and immersive experiences with authenticity and social impact.

2Champion a Culture of Experimentation

3Use Data & Tech Intelligently

4Master Creativity & Storytelling

5Break Through Innovation Barriers

Integrate AI, automation, and immersive experiences with authenticity and social impact.

Secure leadership buy-in, foster collaboration, and adopt a customer-first approach.

Personalize experiences with analytics, adopt simple yet effective tech, and ensure ethical AI usage.

Create emotionally engaging content, optimize for social platforms, and streamline production workflows.

Secure stakeholder buy-in, prove long-term value, and take calculated risks for sustainable growth.

Key Takeaways

1Win C-Suite Support for Marketing

Link campaigns to business goals, speak in ROI-driven terms, and use pilot programs to justify investments.

2Balance Brand Equity & Sales Activation

3Make Creativity a Business Driver

4Harness Data for Smarter Innovation

5Align Marketing with Business Growth

Link campaigns to business goals, speak in ROI-driven terms, and use pilot programs to justify investments.

Combine long-term brand-building with tactical campaigns, leverage storytelling, and optimize with data.

Differentiate through emotional storytelling, unique brand positioning, and measurable creative impact.

Use analytics to refine campaigns, personalize interactions, and anticipate evolving consumer behaviors.

Integrate creativity, technology, and data to drive both immediate impact and long-term success.

Download the
Boomerang
into the
future report.

Presented By

Special Thanks to our Partners

BOOMERANG INTO THE FUTURE

JOSEPH SALES

KIT RAMOS DISINI

JACE SUSARA

Creativity

Innovation

Impact

Key Takeaways

Key Takeaways

Key Takeaways

Download the Boomerang into the future report.

Presented By

Special Thanks to our Partners

Download the
Boomerang
into the
future report.