2024 Judging Process

Judging Process

The 2024 Boomerang Awards are chosen by two kinds of juries:

The Main Category Jury uses its expertise across all Digital disciplines to cut the very long list into the shortlists.

The Executive Jury will determine the finalists and the metal winners.

The Special Category Jury decides the winners in special categories, such as the Blue, Crystal, Green, Purple, Orange, White, and Black Boomerangs. For categories that are powered by specific organizations, representatives from these organizations champion their values in the jury deliberation.

Regardless of category, each entry is judged against the criteria of INNOVATION, CREATIVITY, and IMPACT.