JUDGING
CRITERIA 2026

Judging Criteria 2026

INNOVATION

A new way of thinking in the use of digital that transforms a brand, business, organization, or market. Beyond being first, it recognizes ingenuity that creates meaningful, sustainable, breakthrough, or disruptive change.

CREATIVITY

The power of ideas to connect with people in original, engaging, and culturally relevant ways. It celebrates bold thinking, craft, storytelling, and execution that elevate digital experiences beyond convention.

IMPACT

The measurable influence of the work on audiences, brands, businesses, communities, or culture. This includes effectiveness, engagement, behavior change, business growth, social value, or lasting cultural relevance.

ENTRY SUBMISSION GUIDELINES

  • The Boomerang Awards are open to both DMAP and non-DMAP member organizations.
  • Entries from both Philippine-based and SEA- based (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Vietnam, Hong Kong, Macau, Taiwan) are accepted.
  • Campaigns created for the SEA audience are eligible for submission.
  • Only campaigns that ran within the two-year eligibility period (May 1, 2024 to June 30, 2026) will be qualified.
  • In cases where the same campaign is submitted by two different entrants under the same category: both entries will be accepted as separate and independent submissions, provided that the case boards, case videos, and write-ups are entirely different.
  • Changing of categories after submission will not be permitted.
  • Please create a thumbnail image to represent your entry. You may use a screenshot of your entry as the thumbnail.  Do not use your company logo.  Make sure the image clearly represents the content or highlight of your submission.
  • The submitted entries may be used by the Boomerang Awards and/or DMAP for any purpose, including but not limited to: promotions, Awards database, and public communications and showcases.
  • Any entry that has won at least a bronze in the past 2 years is no longer eligible for entering in the current awards cycle.

2026 Criteria Process