2026 Shortlist

Entry NameCompanyAgencyCategory
The GrindMetamaGIGIL01: Direct Marketing & CRM
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group01: Direct Marketing & CRM
KFC Crave GeneratorKFC PhilippinesOgilvy Manila02: Promo & Activation
The GrindMetamaGIGIL02: Promo & Activation
Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented ValueJollibee GroupNuWorks Interactive Labs, Inc.02: Promo & Activation
Pocky StreakZoneGlico Philippines, Inc.Dentsu Creative02: Promo & Activation
Neurogen-E "QR For Your Nerves"Unilab, Inc. / Publicis JimenezBasic, Inc.Publicis JimenezBasic02: Promo & Activation
The Feedback that Feeds YouBurger King Phils.Propel Manila02: Promo & Activation
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group02: Promo & Activation
Trust by DesignP.J. Lhuillier, Inc. - Cebuana Lhuillier JewelryTREYNA Group03: Commerce
Livestream ng LagimUniversal Robina CorporationLeo Manila03: Commerce
Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented ValueJollibee GroupNuWorks Interactive Labs, Inc.03: Commerce
Prego: Putting Dinner Before ProductsThe Arnott's Group - Prego MalaysiaHavas Malaysia03: Commerce
FlightMaxxingPhilippine AirlinesSVEN03: Commerce
GAMEJOY: The First Universal Gamer MoneyJollibee PhilippinesOctopus&Whale03: Commerce
PLDT Home Life x PBB Celebrity Collab 2.0: The House That Got SmarterPLDT, Inc.TouchXDA, Inc.04: Branded Experience
Livestream ng LagimUniversal Robina CorporationLeo Manila04: Branded Experience
Play No DewPepsiCo PhilippinesBBDO Guerrero04: Branded Experience
Cheez Whiz: PlaycraftMondelez International Philippines, Inc.Ogilvy Manila04: Branded Experience
The Little FilmmakersWyeth Philippines IncOgilvy Manila04: Branded Experience
The GrindMetamaGIGIL04: Branded Experience
Tasa ng Pag-asaNestlé PhilippinesLeo Manila04: Branded Experience
Museum of Speaking SkinOpella PhilippinesLeo Manila04: Branded Experience
GamiFriesMcDonald's Philippines / McDonald'sLeo Manila04: Branded Experience
Knorr EmojiKnorr PhilippinesTREYNA Group04: Branded Experience
Carrier Cool Spot (BGC + Robinson's)Concepcion Industries Corp.Ace Saatchi & Saatchi04: Branded Experience
Eden: Cheese The OneMondelez International Philippines, Inc.Ogilvy Manila04: Branded Experience
IT: Welcome to Derry: “The Red Warning”HBO Max PhilippinesDentsu Creative04: Branded Experience
The Never-Ending ChantNestle Philippines IncOgilvy Manila04: Branded Experience
Power Up With GCashGCashSVEN04: Branded Experience
CoolOrocanGIGIL04: Branded Experience
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group04: Branded Experience
Brain UnRot LibraryBookXcessGrey Malaysia05: Social
Lucky Me! Pancit Canton: Hate WinsMonde Nissin CorporationTREYNA Group05: Social
GamiFriesMcDonald's Philippines / McDonald'sLeo Manila05: Social
Eden: Cheese The OneMondelez International Philippines, Inc.Ogilvy Manila05: Social
KFC Crave GeneratorKFC PhilippinesOgilvy Manila05: Social
Knorr EmojiKnorr PhilippinesTREYNA Group05: Social
The Never-Ending ChantNestle Philippines IncOgilvy Manila05: Social
Anong Ulam Today: NutriAsia's Undercover CreatorNutriAsia Inc.Propel Manila05: Social
Kween YasminCanva ProGIGIL05: Social
POCKY KANTAGLICO PHILPPINES, INC.Dentsu Creative05: Social
LUCKY ME! PANCIT CANTON - LUCKY MEMESMONDE NISSIN CORPORATIONTREYNA Group05: Social
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group05: Social
Kween YasminCanva ProGIGIL06: Creator and Influencer
GamiFriesMcDonald's Philippines / McDonald'sLeo Manila06: Creator and Influencer
The 7'3" PerspectiveUnilever Philippines, Inc.Leo Manila06: Creator and Influencer
TNT DeadstreamingSmart Communications, Inc.Ace Saatchi & Saatchi06: Creator and Influencer
The Never-Ending ChantNestle Philippines IncOgilvy Manila06: Creator and Influencer
Lucky Me! Pancit Canton: Hate WinsMonde Nissin CorporationTREYNA Group06: Creator and Influencer
Nescafé Bangon Henerasyon Social Media TakeoverNescaféIn Circe Inc06: Creator and Influencer
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group06: Creator and Influencer
GamiFriesMcDonald's Philippines / McDonald'sLeo Manila07: Small Budget
Clickbait vs ClickbaitRapplerBBDO Guerrero07: Small Budget
KFC Crave GeneratorKFC PhilippinesOgilvy Manila07: Small Budget
Knorr EmojiKnorr PhilippinesTREYNA Group07: Small Budget
Safe Sound CheckProject Inclusion NetworkJayme Headquarters07: Small Budget
The Feedback that Feeds YouBurger King Phils.Propel Manila07: Small Budget
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group07: Small Budget
KFC Crave GeneratorKFC PhilippinesOgilvy Manila08: Creative Use of AI
The GrindMetamaGIGIL08: Creative Use of AI
The Succession: Built to Be FollowedMOVE IT PHILIPPINESPUNX08: Creative Use of AI
Kontrabida AcademyNetflix PhilippinesIntersections Communications09: Omnichannel
Dove Hair - Your Hair's Time Under the Sun is NowUnilever PhilippinesPublicis Media09: Omnichannel
Charge Free, Travel FurtherACMobilityCreative Sandbox09: Omnichannel
Dove Radiant + Care Deos: Making the Invisible VisibleUnilever PhilippinesPublicis Media09: Omnichannel
Jollibee GameJoy CampaignJollibee PhilippinesOctopus&Whale09: Omnichannel
How Solmux Hijacked the First Sign of a Cough with Multi-Ai AgentsUnilab, Inc.Silverpush09: Omnichannel
Del Monte: 100 Years of Nourishing GoodnessDel Monte Philippines, Inc.Dentsu Creative09: Omnichannel
Beetzee Play Launch CampaignBeetzee PlayTREYNA Group09: Omnichannel
Knorr Masterbrand: Basta Knorr, Kaya Mong Iluto ‘Yan!Unilever PhilippinesTREYNA Group09: Omnichannel
Every Screen, One Moment: How Digital Orchestration Turned a Primetime Roadblock into a Real-TimeUnilab Inc.Omnicom Media09: Omnichannel
Fita Ko 'ToMonde Nissin CorporationPropel Manila09: Omnichannel
Flight PatternsCebu Pacific Air IncOgilvy Manila09: Omnichannel
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group09: Omnichannel
SPAM Brand "Manok Ko 'Yan!"Spam Brand PhilippinesGet Hooked 360 Inc.09: Omnichannel
Pokemon Ascended HeroesPokemonIntersections Communications10: Applied Innovation in Traditional Media
PLDT Home Life x PBB Celebrity Collab 2.0: The House That Got SmarterPLDT, Inc.TouchXDA, Inc.10: Applied Innovation in Traditional Media
GamiFriesMcDonald's Philippines / McDonald'sLeo Manila10: Applied Innovation in Traditional Media
Combing Through the Clutter: How Cream Silk Turned the LRT Into a Viral OOH MomentUnilever PhilippinesPublicis Media10: Applied Innovation in Traditional Media
Runner CodesWorld Wildlife Fund PhilippinesLeo Manila10: Applied Innovation in Traditional Media
Carrier Cool Spot (BGC + Robinson's)Concepcion Industries Corp.Ace Saatchi & Saatchi10: Applied Innovation in Traditional Media
Spotify SoundtruckSpotifySVEN10: Applied Innovation in Traditional Media
Starbucks Ready-To-Drink: The breakthrough in audience-first DOOH campaignsNestle10: Applied Innovation in Traditional Media
Flight PatternsCebu Pacific Air IncOgilvy Manila10: Applied Innovation in Traditional Media
Cheez Whiz: PlaycraftMondelez International Philippines, Inc.Ogilvy Manila11: Digital Media
SafetynovelaPhilippine AirlinesBBDO Guerrero11: Digital Media
When the Story Became the Media: Coffee-Mate's Microdrama Innovation with WPP Media, Magnite & ViuCoffee-MateMagnite11: Digital Media
Nissin Butter Coconut "Seamless Advertisongs"Monde Nissin Corporation / Publicis JimenezBasicPublicis JimenezBasic11: Digital Media
LUCKY ME! PANCIT CANTON - LUCKY MEMESMONDE NISSIN CORPORATIONTREYNA Group11: Digital Media
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group11: Digital Media
EastWest Bank Personal Loan Life MomentsEastWest Bank Personal LoanIntersections Communications12: Performance Marketing
The Math of Getting MoreRCBC / ALAB MNL (Formerly DDB MNL)Alab MNL12: Performance Marketing
Rockwell The Lower-Funnel Acceleration EngineRockwell Land CorporationOgilvy Manila12: Performance Marketing
Hacking the Student Decision JourneyWestern Sydney UniversityOgilvy Manila12: Performance Marketing
The Un-Messy MiddleSamsung PhilippinesPublicis Media12: Performance Marketing
Converge Power of XConverge Information and Communications Technology Solutions Inc.McCann Philippines12: Performance Marketing
Pet Journeys: The FFC Search TransformationNestleWPP Media - Openmind13: Search
ENGINEERING REALITY: USING GEODETIC DATA IN SIMULATION GAMESBatangas Racing Circuit (BRC) IncCo-Op Play14: Data and Analytics
POINT TO POINT PROTECTION by Erceflora ProbioticsOpella Healthcare PhilippinesMcCann Philippines14: Data and Analytics
Leveraging Data Forensics to Build Advanced Crisis Intelligence for GCashMynt, Inc. (GCash)The Nerve14: Data and Analytics
GamiFriesMcDonald's Philippines / McDonald'sLeo Manila15: Emerging Channels and Experiences
META AI Chat Ads CampaignPLDT INCWPP Media15: Emerging Channels and Experiences
Eden: Cheese The OneMondelez International Philippines, Inc.Ogilvy Manila15: Emerging Channels and Experiences
GAMEJOY: The First Universal Gamer MoneyJollibee PhilippinesOctopus&Whale15: Emerging Channels and Experiences
When the Story Became the Media: Coffee-Mate's Microdrama Innovation with WPP Media, Magnite & ViuCoffee-MateMagnite15: Emerging Channels and Experiences
Power Up With GCashGCashSVEN15: Emerging Channels and Experiences
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group15: Emerging Channels and Experiences
META AI Chat Ads CampaignPLDT INCWPP Media16: Applied AI
Surf GenTrends: How AI Reimagined Instant BangoUnilever PhilippinesPublicis Media16: Applied AI
KFC Crave GeneratorKFC PhilippinesOgilvy Manila16: Applied AI
Driving Spontaneous Awareness and Consideration for Nescafénestle (nescafe)Teads singapore Pte Ltd16: Applied AI
The Travel Virgin ShowJetpac Singaporeballsy17: Entertainment‑led Branded Experience
Eden: Cheese The OneMondelez International Philippines, Inc.Ogilvy Manila17: Entertainment‑led Branded Experience
The Little FilmmakersWyeth Philippines IncOgilvy Manila17: Entertainment‑led Branded Experience
Play No DewPepsiCo PhilippinesBBDO Guerrero17: Entertainment‑led Branded Experience
IT: Welcome to Derry: “The Red Warning”HBO Max PhilippinesDentsu Creative17: Entertainment‑led Branded Experience
SafetynovelaPhilippine AirlinesBBDO Guerrero17: Entertainment‑led Branded Experience
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group17: Entertainment‑led Branded Experience
SafetynovelaPhilippine AirlinesBBDO Guerrero18: Streamed Content & Video
The Never-Ending ChantNestle Philippines IncOgilvy Manila19: Music & Audio Experiences
POCKY KANTAGLICO PHILPPINES, INC.Dentsu Creative19: Music & Audio Experiences
Play No DewPepsiCo PhilippinesBBDO Guerrero21: Sports & Esports
Jollibee Joy Run: The Gamified Ecosystem that Converted Play into Unprecedented ValueJollibee GroupNuWorks Interactive Labs, Inc.22: Websites & Apps
ENGINEERING REALITY: USING GEODETIC DATA IN SIMULATION GAMESBatangas Racing Circuit (BRC) IncCo-Op Play23: Software & Hardware
Welcome to Maya BlackMaya Philippines, Inc.Dentsu Creative25: Digital Production
Some Nights I Feel Like Doing a Grindr Movie TourDaluyong Studios, Ten17PLennon Group25: Digital Production
Tasa ng Pag-asaNestlé PhilippinesLeo Manila26: Audio, Voice & Sonic Branding
The GrindMetamaGIGIL27: Use of AI
Gatorade Fuel Tomorrow AcademyPepsiCo Philippines / ALAB MNL (Formerly DDB MNL)Alab MNL28: Sustainability
MIMING AND FRIENDS: An Animated Series on Waste ManagementMondelez Philippines, Inc.Miming and Fwends Animation Studios Tanjay28: Sustainability
Tasa ng Pag-asaNestlé PhilippinesLeo Manila28: Sustainability
Vote Sale / Mine Ang Boto KoMynt, Inc. (GCash) / Leo ConstellationPublicis JimenezBasic28: Sustainability
ProtegeriOff! and Ayala FoundationLennon Group28: Sustainability
Safe Sound CheckProject Inclusion NetworkJayme Headquarters28: Sustainability
Right to Care: Expanding Healthcare Proxy Rights NationwideLocal Government of Quezon CityTREYNA Group29: DEI
Vow Against VAWGabriela Women's PartyPropel Manila29: DEI
Some Nights We Feel Like Being SeenDaluyong Studios, Ten17PLennon Group29: DEI
Safe Sound CheckProject Inclusion NetworkJayme Headquarters29: DEI
ENGINEERING REALITY: USING GEODETIC DATA IN SIMULATION GAMESBatangas Racing Circuit (BRC) IncCo-Op Play31: Gaming
Cheez Whiz: PlaycraftMondelez International Philippines, Inc.Ogilvy Manila31: Gaming
GAMEJOY: The First Universal Gamer MoneyJollibee PhilippinesOctopus&Whale31: Gaming
Play No DewPepsiCo PhilippinesBBDO Guerrero31: Gaming
Pocky StreakZoneGlico Philippines, Inc.Dentsu Creative31: Gaming
The GrindMetamaGIGIL32: Emerging Technology
Tastify POV SeriesMcdonalds PhilippinesTony &32: Emerging Technology
From Listeners to Lovers: Transforming Solitary Listening into a Shared Live Listening ExperienceThe Pod NetworkThe Pod Network33: Podcasts
Some Nights I Feel Like Doing A Grindr Movie TourDaluyong Studios, Ten17PLennon Group34: Business / Pivotal Transformation
2026 Shortlist