2021 Winners – 2024 Boomerangs
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2021 Winners

Select Category:

  • A Special Awards
  • B Gold
  • C Silver
  • D Bronze

Advertiser of the Year

McDonald's Philippines

Agency of the Year

Leo Burnett Group Manila

Tech Innovator of the Year - Agency

Propel Manila Inc.

Tech Innovation of the Year - Entry

Kentucky Fried Crossing

Best of Show

McDonald's McClassroom

The Purple Boomerang Award by Investing In Women

Avon #LetHerBe

The Blue Impact Boomerang by Facebook

Dove Blackout Mirror

Tech Innovation

SUB-CATEGORY
BRAND
AGENCY
TITLE
Entertainment, including Gaming
Grantline Inc.
Ogilvy Philippines
Kentucky Fried Crossing
Pivot Innovation of the Year
McDonald's Philippines
Leo Burnett Group Manila
McClassroom
Small Budget
Sakay.PH
MullenLowe TREYNA
Sakay Halfway, Sakay.PH's Halfway Calculator
Facebook
BBDO Guerrero
GiF Learning Library
Social
Johnson & Johnson (Phils.), Inc.
Wunderman Thompson Philippines
Victory is Voice-Activated

Effectiveness - Campaign Context

SUB-CATEGORY
BRAND
AGENCY
TITLE
Small Budget Campaign
McDonald's Philippines
Leo Burnett Group Manila
McClassroom

Effectiveness - Campaign Result

SUB-CATEGORY
BRAND
AGENCY
TITLE
Awareness and Engagement
McDonald's Philippines
Leo Burnett Group Manila
McClassroom
Brand Lift
Sakay.PH
MullenLowe TREYNA
Sakay Halfway, Sakay.PH's Halfway Calculator

Tech Innovation

SUB-CATEGORY
BRAND
AGENCY
TITLE
Branded Experience
Grantline Inc.
Ogilvy Philippines
Kentucky Fried Crossing
Creator & Influencer Marketing
Quezon City Science High School Alumni Association
VMLY&R Philippines
Tutorials Takeover
Entertainment, including Gaming
Quezon City Science High School Alumni Association
VMLY&R Philippines
Tutorials Takeover
Data, including Customer Intelligence & Analytics
Lazada Philippines
Publicis JimenezBasic, Inc.
Lazada's Hit Jingle
MindNation
Propel Manila 360 Inc.
Complex Emojis
Direct, including Customer Relationship Marketing
MindNation
Propel Manila 360 Inc.
Complex Emojis

Effectiveness - Campaign Context

SUB-CATEGORY
BRAND
AGENCY
TITLE
Digital Activation
Love Is All We Need
Propel Manila 360 Inc.
Love Verses Hate
Product or Service Launch
Globe Telecom Inc
Wunderman Thompson Philippines
Gig for Mr. Slash
Small Budget Campaign
Ginebra San Miguel Inc
Dentsu One Manila
Ginebra San Miguel Frontliner Labels

Effectiveness - Campaign Result

SUB-CATEGORY
BRAND
AGENCY
TITLE
Conversion
Wyeth Philippines
Digitas Philippines
The Think Fast Sale

Campaign

SUB-CATEGORY
BRAND
AGENCY
TITLE
Campaign and Service for Good
Comic Odyssey
Wunderman Thompson Philippines
#SuitsForHeroes
Procter & Gamble Philippines
Leo Burnett Group Manila
A Frontliner's Sacrifice
Unilever Philippines
MullenLowe TREYNA
Closeup Where #LoveRules Campaign

Tech Innovation

SUB-CATEGORY
BRAND
AGENCY
TITLE
Branded Experience
Globe
Propel Manila 360 Inc.
Pride March Anywhere
Omnichannel
McDonald's Philippines
Leo Burnett Group Manila
Fryday
Pivot Innovation of the Year
Grantline Inc.
Ogilvy Philippines
Kentucky Fried Crossing
The Pacific Meat Company Inc.
NuWorks Interactive Labs, Inc.
SWIFT ACTION
Social
Facebook
BBDO Guerrero
GiF Learning Library
Love Is All We Need
Propel Manila 360 Inc.
Love Verses Hate

Effectiveness - Campaign Context

SUB-CATEGORY
BRAND
AGENCY
TITLE
Digital Activation
Globe
Propel Manila 360 Inc.
Pride March Anywhere
Grantline Inc.
Ogilvy Philippines
Kentucky Fried Crossing
Wyeth Philippines
Digitas Philippines
The Think Fast Sale
Entertainment
Globe Telecom Inc
Wunderman Thompson Philippines
Insta-Scares
Influencer Marketing-based
Comic Odyssey
Wunderman Thompson Philippines
#SuitsForHeroes
Music-based campaign
Lazada Philippines
Publicis JimenezBasic, Inc.
Lazada's Hit Jingle
Small Budget Campaign
Grantline Inc.
Ogilvy Philippines
Kentucky Fried Crossing
Johnson & Johnson (Phils.), Inc.
Wunderman Thompson Philippines
BIBIGkasin Challenge
Wyeth Philippines
Digitas Philippines
The Think Fast Sale
Unilever Philippines, Inc.
Ogilvy & Mather Philippines, Inc.
Blackout Mirror

Effectiveness - Campaign Results

SUB-CATEGORY
BRAND
AGENCY
TITLE
Awareness and Engagement
Ginebra San Miguel Inc
Dentsu One Manila
Ginebra San Miguel Frontliner Labels
Globe Telecom Inc
Wunderman Thompson Philippines
A Star Wars Experience for All
Brand Lift
Ginebra San Miguel Inc
Dentsu One Manila
Ginebra San Miguel Frontliner Labels
Globe Telecom Inc
Wunderman Thompson Philippines
A Star Wars Experience for All
McDonald's Philippines
Leo Burnett Group Manila
McDeliverback
Reputation Management
Procter & Gamble Philippines
Leo Burnett Group Manila
A Frontliner's Sacrifice