2023 Jury

Gary Amante
Executive Creative Director
Dentsu Creative Philippines

Working in the now, but keeping his love affair with the “classics,” Gary has continuously won across several disciplines including TV, Print, Outdoor, Digital, Mobile, Creative Data, Media, Direct, and Design.

Having worked with an unfair share of talented people, Gary’s work has been awarded in all the shows that count – from Cannes, D&AD, The One Show, Clio, The London International, New York Festivals, AWARD, Spikes, Adfest, AME, Adstars, Tambuli, and The Kidlat Awards. Ask Gary for his motto, it’ll be Avis’s “When you’re number 2, you try harder.” Funny, he was named The Philippines’ No. 1 Art Director and Creative Director by Adobo Magazine. Meeting Donald Gunn and landing in the Gunn Report top 50 ads of the world – check. Having an after-party photo with David Droga – check.

Meanwhile, Gary’s mom still keeps copies of his published work in advertising magazines such as Luerzers Archive, Communication Arts, Adobo, and The Work as entertainment for guests when the videoke round is done. On weekends, you’ll catch Gary tending to his 7,000+ vinyl record collection. He also helps manage a start-up Airbnb. Located in a cozy beach town, akin to the classics.

Cristina Buenaventura
Planning Director
Le Pub Asia Pacific

Cristina has spent the last the 3 years as a freelance brand strategy consultant, providing support to brands businesses for creative strategy, positioning & identity, and brand experience. Her most notable accomplishments as a freelance strategist include architecting the rebrand of one of the Philippines' leading fintech companies – Maya, as well as heading strategy for TheNerve, a data insights consultancy. On top of this, she served consultancy stints with top companies and agencies, such as Smart Communications and Oliver/UStudio. Presently, she is engaged as Planning Director for LePub Asia Pacific, handling global strategy for Tiger Beer.

Before this, Cristina was Executive Director of Planning at BBDO Guerrero in Manila, where she spent 13 years. At BBDO, she had been responsible for planning some of the agency’s most creative and effective campaigns, including the country’s own tourism brand, “It’s More Fun In The Philippines” – once hailed by WARC as the 3rd smartest campaign in the world. Other noteworthy campaigns include Pepsi’s “Liter of Light” project, a locally-initiated CSR program adopted by Pepsico offices within the AMEA region, and Pantene’s “Women Against Labels” campaign, which has enjoyed worldwide recognition.

Leslie Cua
Creative Director
GIGIL Philippines

A couch potato turned creative director. She used to watch commercials, now she makes them.

Throughout her career as a copywriter and creative lead, she has earned metals in both local and international award shows. Her most recent wins include recognition from the APAC Effies, Clios, MadStars, and New York Festivals.

She currently works at GIGIL to bring great ideas to life in the service of making brands part of pop culture. On the side, she is also employed by two cats: Panther and Embutido.

Miko David
President
David & Golyat

Miko David is President of David & Golyat, a digital strategy consulting firm that provides business & market intelligence, to help organisations make calculated, performance-driven decisions. The company's data coverage for consumer behavior spans across offline & online channels, in 20 sectors for 15 markets. His company has also trained over 40 organizations in various capacities: digital transformation, design thinking, digital marketing operations, and data analysis.

Miko was previously Head of Digital for Globe myBusiness. He was also based overseas, when he worked at the Global New Business HQ of Havas Media in Spain and their regional office in Singapore. Mr. David has spoken about digital trends and consumer insights on national TV and radio. His other speaking engagements have also been covered by CNN, BusinessWorld, The Philippine Star, Inquirer.net, Business Mirror, and other news organizations.

Mr. David earned his MBA from IE Business School, and is part of the Board of Trustees of the Internet and Mobile Marketing Association of the Philippines (IMMAP). He currently teaches at the Asian Institute of Management (AIM), and has taught in National University of Singapore, London Business School, as well as Ateneo de Manila University.

Miguel Francisco
Head of Branding Creatives
Lazada

Miguel Francisco, an award winning creative with over 15 years of experience in digital marketing and advertising now heads the Branding Creatives of Lazada Philippines. He has worked with some of the biggest brands like McDonalds, Philip Morris, PLDT, and Maya from top advertising agencies such as Tribal DDB, Leo Burnett, Group M and Voyager Innovations.

Nikki Golez
Creative Director
Propel Manila

Nikki Golez has written and led campaigns for clients that have been their first women empowerment, first LGBTQIA+ centered, first father-focused, and other first ads. She’s helped traditional brands come up with their first-ever digital solutions. She even led the winning team of the first Cannes Hackathon.

From copywriter to creative director, Nikki has always tried to push what’s possible for the past 15 years.Especially championing people and causes that traditionally have not been centered or heard. Her passion for creative solutions has led to local and international recognition, company pitch wins, and client business results. And she’s still excited for her brands’ next firsts.

Miko Manalo
General Manager
Starcom

Assumed the role of General Manager of Starcom in 2022 with a career spanning 18 years in the media industry – from new business development, agency digitalization to media start-ups. Miko’s breadth of experience covers media strategy and execution, business intelligence, entrepreneurial management and vendor sales and marketing.

Marius Talampas
Director
Arcade Film Factory

Marius R. Talampas is a commercial and film Director at Arcade Film Factory. He is known for his comedic approach and out-of-the-box viral narratives.

Since starting his directing career in 2018, Talampas has directed hundreds of commercials where he has gained recognition for his unorthodox and distinct style of storytelling. The ads he directed has since been awarded in Kidlat, Spikes, ADFEST, MAD STARS, APAC Effies, LIA, CLIO Health, New York Festivals, AWARD Australia, Campaign Brief Asia's THE WORK, and Cannes Lions.

Maria Luz Vasallo
CEO
Wavemaker

Malu is a seasoned veteran of the Philippine agency landscape for over 30 years, having held leadership positions in some of the most high-profile media agencies in the country. She was mentored and trained by some of the industry’s most sought-after creative and media minds. Reputed and respected for her passion for the growth of businesses and people, Malu is currently the CEO of Wavemaker Philippines. She was awarded as one of Campaign Asia’s Women to Watch in 2021, and Campaign Asia Vision Leader - Women Leading Change in 2018.

Issang Ceballos
Client Solutions Manager & Video Lead
Meta

Client Solutions Manager & Video Lead, Meta Philippines With a unique blend of technical expertise and a passion for client success, Issang stands as a distinguished Client Solutions Manager and Reels Lead at Meta PH. She specializes in performance marketing and short-form video solutions, leading Meta advertisers towards optimized brand engagements and impactful outcomes.

Earl Guico
President & CEO
Elesi Studios

Earl Guico is the Managing Partner, President & CEO of Elesi Studios. In just 2 years from its inception, Elesi Studios shook the boat of Philippine digital production and led the way to digital, mobile-first, and tech-based content — a defiance that earned him the sole commendation for Campaign AOY’s 2022 Producer of the Year, and had him ranked as Campaign Brief Asia’s #2 Best Producer in the Philippines.

Through his leadership, Elesi Studios gained nods from local and international awards shows such as Cannes Lions, New York Festivals, The Caples, Mad Stars, AdFest, Boomerang, Anvil, Kidlat, and YouTube Works Awards.

With his unique approach of combining creativity, technology, empathy, and integrity, Earl champions Elesi Studios’ pursuit for Content that Shapes Cultures—driving its people, elevating the business, and inspiring the team. Under his guidance, the company plays, experiments and explores, to solve real-world problems, and ultimately, takes ideas above and beyond.

Andrea Mapa
Country Marketing Director
Meta

Andrea has been leading business marketing for Meta in the Philippines for the past seven years. Her professional experience spans more than 15 years of work with multinational advertising agencies to tech companies in the Philippines and in Singapore. She’s most excited about innovations in the marketing industry and how businesses can seize these opportunities to help grow the economy.

Gino Pineda
Vertical Lead, Business Group
Meta

Gino Pineda is a Vertical Lead from Meta’s Business Group. His primary focus areas include Retail, Telco, Finance and CPG verticals, working closely with brands and agencies to help drive business growth.

Cams Sta Ana - Tuason
Client Partner
Meta

Cams Sta Ana - Tuason is a tech and marketing leader who works alongside global & large local companies in accelerating their business growth with technology & marketing innovations. She started out her career in the advertiser side, working in various sales and marketing roles at Unilever Philippines and Thailand. Passionate about technology & e- commerce, she moved to Lazada, where she led the Health & Beauty category’s buying and marketing strategies, and much later, to Google, where she worked on consulting projects for the Canada Agency team. She completed her MBA at Kellogg, Northwestern University and now leads the Food & Bev CPG and Retail vertical as a Client Partner at Meta Philippines.

Jimson Gow
Performance Specialist
Google Philippines

Jim is a seasoned digital marketing professional with over 12 years of experience in the industry. He has worked at Google for the past 10 years, where he has held various roles, including Partnerships Lead for CPG and Telco, working with advertisers such as Unilever, Unilab, Globe and Smart. He is currently the Performance Lead for Google Philippines, looking after the Search and Display Business.

Jim is a passionate advocate for digital marketing and its potential to help businesses grow and succeed. He is a frequent speaker and trainer at industry events and has lent his expertise as a Digital Marketing professor at Ateneo De Manila University.

Anosh Gupta
Performance Specialist Lead - South East Asia
Google

Anosh is an experienced Digital Marketing Professional with over 15 years of experience across firms such as Suzuki, Amazon and Google. Anosh has been with Google for 8 years where he has held various roles including managing Google partnerships with top Auto OEMs such as Volkwagen, Renault Nissan and Royal Enflied and has also worked closely Googles own marketing team. Anosh is currently a Performance Specialist Lead for South East Asia with a focus on Cross Media solutions such as Performance Max and DemandGen. He is a passionate advocate for driving digital transformation for Lead Generation businesses within Automotive, Finance, Telco and Real Estate.

Lara Lacap
Director for Global Digital Performance & Alignment
Jollibee Foods Corporation

Lara Lacap is presently serving as the Director for Global Digital Performance and Alignment at Jollibee Foods Corporation. She holds certification as a Digital Marketing Professional from the Digital Marketing Institute and has more than 11 years of experience in media and advertising.

Tin-tin Siapno
Head of Digital Marketing
UnionBank

Tin-tin is the Head of Digital Marketing for UnionBank. She helped bring the vision of UB to the consumer differentiating it from other banks. Her campaigns changed the way consumers see banking and made it more accessible to all.

Before UnionBank, she worked as Head of Marketing Communication for Nestlé in Hong Kong. The role included online and offline content, media, consumer insights, innovation and renovation, consumer services, and relationship management.

Before moving to the dark side, Tin-tin was in advertising for 20 years. She has a proven track record in developing campaigns that change consumer mindsets about the brands she handled, resulting in an increase in sales. Her clients included Nestlé, Unilever, Johnson & Johnson, Pfizer, Mead Johnson, Jollibee, and McDonald’s.

Anton Bautista
Senior Director
Grab Philippines

Currently part of the Grab PH team that is trying to solve critical transportation, logistics, and financial challenges for the average Filipino.

Before Grab, Anton was an Engagement Manager at McKinsey & Company where he served a range of telecom and retail companies on strategy, marketing, and sales related topics. He has keen interests in technology, start-ups, and entrepreneurship.

Margie Husmalaga
Media Director
GIGIL

Margie is a driving force behind the creation of creative-first media campaigns of GIGIL, which resulted to the agency's recent Media Creativity and Effectiveness Awards by 4As AOY Awards.

With over 10 years experience in Digital Marketing, Margie has orchestrated and optimized numerous digital marketing campaigns that consistently exceeded client objectives, resulting in significant ROI.

She has also successfully managed nationwide media campaigns for prominent clients including Netflix.

Rey Tiempo
Head of Creatives / Head of Experience and Innovation
Gaming Expert
Digitas Philippines

Rey Tiempo has spent the last twenty-plus years leading teams to award-winning creative and effective work in the biggest global and local advertising networks: Publicis Groupe, VMLY&R, Dentsu, BBDO, and Leo Burnett. He has been ranked as the number 1 Creative Director in the country, with a body of work recognized in Cannes, One Show, London International, Spikes, Adstars, Adfest, Kidlat, Boomerangs, and other industry award shows.

His most recent wins include the Philippines' first-ever Cannes Lions in the inaugural Entertainment Lions in Gaming category, the country's first-ever Spikes Asia Grand Prix for a Gaming work, the Grand Prix of the Year for a branded work in Gaming at Busan MAD Stars, as well as multiple Grand Prix and Golds at Kidlat, Adfest, and New York Festivals.

Rey has served as President of the Creative Guild of the Philippines and has spearheaded the launch of CreativeFest NOW! - the country’s first ever, all online event that brought together some of the biggest names in advertising, and in creative disciplines around the world.

Rey is an advocate for gamingXmarketing - covering the increasingly intertwined worlds of gaming and creativity in the advertising industry. He has been working with a global community of gaming experts and promoting creative brand opportunities through exclusive sessions on Cannes Lions Live, as well as chronicling the ever-evolving gaming and metaverse categories across global industry award shows. He has launched his very own regular column at Adobo Magazine, the word on creativity. Titled “Game On”, it’s the first and only industry column of its kind thus far, with all-original content on gamingXmarketing.

Gamer, columnist, comic book enthusiast, and a relentless collector, Rey is also a music artist and releases original tracks on Spotify, Apple Music and other streaming sites through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kid-pop duo he formed with his daughter, Bean. Rey is a recipient of the Alumni Achievement Award given by his alma mater, the Quezon City Science High School, on its 51st Anniversary.

Pat del Castillo
Co-Founder
Pride@Tech

Pat del Castillo, is a Product Partnerships Manager most recently for Messenger, Whatsapp, and Instagram Asia Pacific. Pat has been in the digital/tech industry for the last 10 years, and was with Facebook/Meta for 7+ years. She’s been helping brands and developers in Asia grow their business thru Messenger and Conversational Commerce. She’s also a performance marketer and has expertise on acquisition and conversion marketing strategies. On top of her day job, Pat is an advocate for LGBTQ+ rights and co-founded Pride@Tech , a non-profit org that helps companies adopt a diverse and inclusive culture at the workplace.

Roman Carlo Olivarez
Executive Creative Director
MullenLowe TREYNA

Before becoming an award-winning creative director of MullenLowe TREYNA, Roman started out in TV and Film production and eventually fell in love with Advertising. He has worn several creative hats: cinematographer, director, producer, writer, child star -all of which come in handy when it's time to get to work. (Yes, even the child star hat.)

He is a creative with a history of award-winning campaigns in Cannes Lions, Spikes Asia, WARC, Adfest, Mad Stars, Kidlat Awards, The Boomerangs, Adobo Design Asia, Asian Marketing Effectiveness Awards, Tangram Effectiveness Awards, The Work by Campaign Brief, Asia-Pacific Tambuli Awards, Youtube Awards, PANAta Awards, and Araw Values Awards. He also got film festival finalists and grants in Cinemalaya Philippine Independent Film Festival, and Cinema One Originals.

Ferando Paragas
Dean, College of Mass Communication
University of the Philippines

Fernando PARAGAS is the Dean of the University of the Philippines College of Mass Communication (UP CMC) and a Professor at its Department of Communication Research. He is the President of the Philippine Association for Communication and Media Research, Inc., Editor-in-Chief of the Plaridel Journal, and the Convenor of the Program on Higher Education Research and Policy Reform at the UP Center for Integrative Development Studies.

Dr Paragas completed his PhD degree in Mass Communication at Ohio University as a scholar of the Fulbright program of the United States of America. Dr Paragas earned his MA in Urban and Regional Planning, for which he received a Dean's Medallion, and BA in Communication Research, where he received the Best Undergraduate Thesis Award, at UP Diliman. Dr Paragas had taught at the Wee Kim Wee School of Communication and Information at the Nanyang Technological University, Singapore.

He has a cumulative total of over 100 academic publications, competitive conference papers, commissioned studies, and invited presentations. His research has received various academic awards and recognized by organizations such as AdAsia, PRSP, Stevie, and IABC-Philippines. In 2019, he received the Gawad Tsanselor sa Natatanging Guro of UP Diliman. In 2020, he was named as the CMC Outstanding Senior Faculty Member.

Kim Patria
Director, Influencing Gender Norms
Investing in Women

Kim is the Director for Influencing Gender Norms at Investing in Women, an Australian Government initiative that catalyses inclusive economic growth in Southeast Asia through women's economic empowerment. In this role, he supports organisations in the Philippines, Indonesia, and Vietnam in riding the momentum for change towards a critical mass of adopters and advocates of gender equality.

Before joining IW, Kim worked in marketing, public relations, and the media. He studied journalism at the University of the Philippines and marketing at the University of Sydney.

Norman A. Agatep, APR
President and Managing Director
Grupo Agatep

Norman has over 30 years of experience in Marketing and Corporate Communication, and today oversees operations of the integrated communication agency Grupo Agatep.

He has served as president of the Internet and Mobile Marketing Association of the Philippines, chairman of the Association of Accredited Advertising Agencies of the Philippines (4As), and chairman of the Ad Standards Council. In 2020 and 2021, he was president of the Public Relations Society of the Philippines (PRSP) and this year, he is president of the 4As and board adviser of the PRSP. He is also a board director of the Global Alliance for PR and Communication Management, representing Asia-Pacific.

A lecturer at the Ateneo de Manila University teaching Strategic Planning in Communication, Norman is a recipient of the 2017 CEO Excel Award given by the International Association of Business Communicators or IABC Philippines.

Norman’s work for the Philippine Daily Inquirer won the first-ever Grand Boomerang Award during the competition’s first edition. He was the Booms Chairman in 2010.

Manny Gonzalez
Consulting Head & Strategy Director
Ogilvy Philippines

Consulting Head and Strategy Director at Ogilvy Philippines, driving strategies for brand and business growth, innovation, go-to-market, business design, and digital transformation. Oversees and handles brand, marketing communications, digital, data, PR, Martech and experience design strategies.

Conceptualized, designed, and facilitated the following workshops for local and multi-national clients:

• Growth Hacking
• Design Thinking
• Innovation and New Product / Service Development
• Brand Portfolio and Architecture
• Brand Essence and Identity
• Customer Experience Design
• Shopper Marketing Experience Innovation
• CRM Design (Data, Technology and Content Levels)
• Digital Transformation

Past Positions and Achievements:

• Board of Director 2022-2023, Internet and Mobile Marketing Association of the Philippines (IMMAP)
• Chairman, 2022 IMMAP Boomerang Awards
• Program Chair and Subject Matter Expert at the Certified Digital Marketer Program (CDMP).
• TEDx and Conference Speaker.

Gets a shot of energy and inspiration from teaching part-time (Ateneo De Manila University, University of Asia & the Pacific, Thames International Business School) Subjects taught in the Academe: Digital Marketing, IMC, Brand Management, Human / Consumer Insight, Innovation and Creative Entrepreneurship.

Peachy Pacquing
Managing Director
Hyper Island

“Pushing against the devaluation of human potential in the age of automation and AI.” - Peachy Pacquing, Managing Director of Hyper Island Asia Pacific

Before becoming Managing Director of Hyper Island APAC, Peachy Pacquing capped her 25-year career in marketing communications as Ogilvy & Mather Philippines' Chief Executive. She assumed many roles across Asia over the years, most of them as an executive, regional and global creative. She shifted gears and became Chief Strategist driving cross-discipline integration, prior to navigating the largest agency discipline through its digital transformation as Managing Director for Advertising.

Academia called and she stood as Senior Industry Fellow at the De La Salle University College of St. Benilde and Professorial Lecturer at the University of the Philippines. She left for Hyper Island Singapore to become its Master’s Programme Manager and eventually, Programme Director.

She is still a consultant and trainer for the Philippine government, private corporations and speaks annually at the Philippine DigiCon provoking thought and action in the domains of Human Centered Design, Transmedia Storytelling and the Ethics of Customer Experience. Today, at the helm of Hyper Island APAC, she drives their mission of building people for the unknown.

https://www.linkedin.com/in/peachypacquing/

Leigh Reyes
Chair Emeritus & Product Officer
MullenLowe Treyna

Leigh is C3PO (Chair 3meritus & Product Officer) of MullenLowe TREYNA, founder at Talent Is Everywhere, and senior advisor at Edukasyon.ph. She served on the IMMAP Board from 2016-2021, holding the office of President in the last year. She co-chaired IMMAP DigiCon, the country's largest digital marketing conference, from 2018-2020. She co-chaired the Boomerang Awards from 2016-2018.

She entered the Creative Guild Hall of Fame in 2015. Winner of the country’s first gold Clio, she has received awards at Cannes, D&AD, One Show, Clio, Art Directors’ Club, Spikes, Asia-Pacific AdFest, New York Festivals, LIA, WARC, and others. She has served on the juries of Cannes Lions, New York Festivals, Art Directors' Club, Clio, LIA, AdFest, Spikes, Startup Weekend, and more. She was the jury head of the inaugural YouTube Ads Awards in the Philippines in 2018, and YouTube Works in 2021. Recently, she joined the 2022 and 2023 APAC Effies juries.

Leigh is a co-founder of Dama Ko Lahi Ko, a movement launched in 2021 that aims to spotlight Filipino culture on the global stage.

Leigh was a founding member of MobileMonday Manila, an open community platform that brought together mobile visionaries, developers and enthusiasts.

As @leighpod, she creates content around art, writing instruments, technology, and culture. She has held workshops on everyday creativity, journaling, and making a mess in Manila, Chicago, and San Francisco.

She was lead organizer of the Manila Pen Show in 2019 and 2023, with exhibitors from Singapore, Hong Kong, and Malaysia as well as the Philippines.