2023 Shortlist
ENTRY ID
CATEGORY
COMPANY / NAME
BRAND
AGENCY
TITLE
40
Digital Leaders
The OCBFF Corporation
N/A
N/A
Katrina Eusebio
41
Digital Leaders
Golden Arches Development Corporation
N/A
N/A
Denise Marie G. Halaguena
122
Digital Leaders
Havas Media Ortega
N/A
N/A
Shayne Madamba
234
Digital Leaders
NuWorks Interactive Labs, Inc.
N/A
N/A
Joshua Arvin Lat
354
Digital Leaders
Elesi Studios
N/A
N/A
Earl Guico
321
Digital Leaders
.mad Agency by Great Deals E-Commerce
N/A
N/A
Jace Susara
359
Digital Leaders
Propel Manila
N/A
N/A
JC Valenzuela
379
Digital Leaders
Maya
N/A
N/A
Pepe Torres
381
Digital Leaders
Hakuhodo-BCI
N/A
N/A
Gemma Alcantara
388
Digital Leaders
Octopus&Whale
N/A
N/A
Joey David Tiempo
390
Digital Leaders
TalentView
N/A
N/A
Anj Vera
130
2301 Direct Marketing & CRM
Cebu Pacific Air
Cebu Pacific
Leo Burnett Group Manila
Tara Cards
262
2301 Direct Marketing & CRM
Nestlé Philippines Inc
Barangay Nestlé
N/A
Barangay Nestlé: Your Go-To Kasambuhay For Good
88
2302 Commerce
CORA (Communities Organized for Resource Allocation)
CORA
Propel Manila
The World-Saving Barangay
99
2302 Commerce
Walk EZ Retail Corp.
Crocs
MAD Agency by Great Deals E-Commerce Corp.
OMNICROCS
129
2302 Commerce
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
174
2302 Commerce
Universal Robina Corporation
URC- Corporate
Leo Burnett Group Manila
Fright Bites
265
2302 Commerce
Philippine Airlines
Philippine Airlines Super Deals
Havas Media Ortega Group
Piloting Post-Pandemic Commerce with AI
325
2302 Commerce
GOLDEN ARCHES DEVELOPMENT CORP.
MCDONALD'S
Wunderman Thompson Philippines
McDonald’s App Love Ko Me (I’m Lovin’ Me)
327
2302 Commerce
GOLDEN ARCHES DEVELOPMENT CORP.
MCDONALD'S
Wunderman Thompson Philippines
McDonald’s App Deals to Keep You Chill
23
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Maya Philippines
Maya
Ogilvy - Bates CHI&Partners
Maya. The Hit Song that was Actually a Bank
26
2303 Entertainment (Including Music, Films, Live Streaming, Events)
SM Supermalls
SM Supermalls
SVEN
SM Supermalls: AweSM SuperKids Zone at Roblox
131
2303 Entertainment (Including Music, Films, Live Streaming, Events)
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Kami Naman Ma
133
2303 Entertainment (Including Music, Films, Live Streaming, Events)
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
146
2303 Entertainment (Including Music, Films, Live Streaming, Events)
GCASH (GLOBE FINTECH INNOVATIONS, INC.)
GCASH
PUBLICIS JIMENEZBASIC, INC
GCASH STORIES
187
2303 Entertainment (Including Music, Films, Live Streaming, Events)
UNILAB, INC.
REVICON
PUBLICIS JIMENEZBASIC, INC
LAKAS CHALLENGE
188
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Grab
GrabUnlimited
GIGIL
Witch Doctor
192
2303 Entertainment (Including Music, Films, Live Streaming, Events)
SEAOIL
Lifetime Free Gas Promo
GIGIL
Mukbang
201
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Netflix
Netflix
GIGIL
Rufa Mae
207
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Grab
GrabUnlimited
GIGIL
Niel
210
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Netflix
Netflix
GIGIL
Journalists vs. Rumormongers
214
2303 Entertainment (Including Music, Films, Live Streaming, Events)
ARC Refreshments Corporation
RC Cola Litro
GIGIL
Food Packing
218
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Smart Communications
TNT Telco
GIGIL
Tattoo
220
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Smart Communications
TNT Telco
GIGIL
Mother
334
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Unilever Philippines
Knorr Chicken Cubes
MullenLowe TREYNA Philippines
KNORR CHICKEN CUBES PRESENT: TINOLA-OKE
386
2303 Entertainment (Including Music, Films, Live Streaming, Events)
Nestle Philippines, Inc.
NESCAFÉ Classic & NESCAFÉ Original
Dentsu Creative Philippines
NESCAFÉ Tapang Para Bumangon
31
2304 Branded Experience
SM Supermalls
SM Supermalls
SVEN
SM Supermalls: AweSM SuperKids Zone at Roblox
72
2304 Branded Experience
Meta Philippines
Meta
Propel Manila
Pride Walkway
73
2304 Branded Experience
WeLoad Transcargo Corporation
Move It
Propel Manila
The Ride Rescue
134
2304 Branded Experience
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
151
2304 Branded Experience
GRAB EXPRESS, INC.
GRAB
PUBLICIS JIMENEZBASIC, INC
ALL OUT SUMMER CAMPAIGN
171
2304 Branded Experience
WWF Philippines
WWF Earth Hour
Leo Burnett Group Manila
WWF Earth Hour Life Bulb
184
2304 Branded Experience
GCASH (GLOBE FINTECH INNOVATIONS, INC.)
GCASH
PUBLICIS JIMENEZBASIC, INC
SCAN TO PRIDE
230
2304 Branded Experience
Samsung Electronics Philippines Corp.
Samsung Galaxy Z Flip 4
Starcom Philippines
Samsung x TikTok's Clack Flex Dance Challenge
242
2304 Branded Experience
Unilever
Closeup
Mindshare Philippines
#RideCloser with JoyRide and Closeup
338
2304 Branded Experience
Unilever Philippines
Surf
MullenLowe Treyna
Wais U
370
2304 Branded Experience
Nestle Philippines
Milo
Ogilvy & Mather (Philippines), Inc.
MILO DIGI DASH
164
2305 Omnichannel
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
10
2306 Social
PxPharmaceuticals
SleepMD
Redbin Philippines
The Sleep Pledge
81
2306 Social
Meta Philippines
Meta
Propel Manila
Pride Walkway
93
2306 Social
Gabriela Women's Party
Gabriela
Propel Manila
Not-Asking-For-It Reviews
140
2306 Social
PERF RESTAURANTS, INC.
BURGER KING
PUBLICIS JIMENEZBASIC, INC
BARDUNKGULAN
152
2306 Social
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
158
2306 Social
J.S. UNITRADE
EQ DIAPERS
PUBLICIS JIMENEZBASIC, INC
AFTER LABOR DAY
211
2306 Social
Grab
GrabCar
GIGIL
Sorry
215
2306 Social
ARC Refreshments Corporation
RC Cola Litro
GIGIL
Food Packing
235
2306 Social
Unilever
Selecta
Mindshare Philippines
The Happinas Chatbot: Selecta celebrates family enjoyment and provides happiness amidst the pandemic
257
2306 Social
Jollibee Philippines
Peach Mango Pie
Propel Manila
Peach Mango Pie-Nale
293
2306 Social
Unilever Philippines
Knorr
MullenLowe TREYNA
Knorr Undercover Recipe Twit-torial
330
2306 Social
Unilever Philippines
closeup
MullenLowe TREYNA
#RideCloser
371
2306 Social
Nestle Philippines
Milo
Ogilvy & Mather (Philippines), Inc.
MILO DIGI DASH
392
2306 Social
Maya
Maya
Maya
Project Hope
144
2307 Search
MONDE NISSIN CORPORATION
FITA
PUBLICIS JIMENEZBASIC, INC
Salty-Sweet Sympathy
161
2308 Data (Including Customer Care & Analytics)
MONDE NISSIN CORPORATION
FITA
PUBLICIS JIMENEZBASIC, INC
Sweet-Salty Sympathy
173
2308 Data (Including Customer Care & Analytics)
Cebu Pacific Air
Cebu Pacific
Leo Burnett Group Manila
Tara Cards
179
2308 Data (Including Customer Care & Analytics)
The KoolPals Comedy Group
The KoolPals Comedy Group
GIGIL
Thank You, Haters! NFT
285
2308 Data (Including Customer Care & Analytics)
iPeople, inc.
Mapúa Malayan Digital College
NuWorks Interactive Labs, Inc.
Quality, Flexible Education Made Inclusive with Mapúa Malayan Digital College
290
2308 Data (Including Customer Care & Analytics)
Marine Wildlife Watch of the Philippines
Using the Blockchain to Save Our Sharks
Octopus&Whale
Using the Blockchain to Save Our Sharks
83
2309 Creator & Influencer
Meta Philippines
Meta
Propel Manila
Pride Walkway
84
2309 Creator & Influencer
Lazada E-Services Philippines, Inc.
Lazada
Propel Manila
Lazada Godparents Masterclass
138
2309 Creator & Influencer
UNILAB, INC.
REVICON
PUBLICIS JIMENEZBASIC, INC
LAKAS CHALLENGE
200
2309 Creator & Influencer
Netflix
Netflix
GIGIL
Rufa Mae
203
2309 Creator & Influencer
Netflix
Netflix
GIGIL
Wednesday
252
2309 Creator & Influencer
Glico Philippines, Inc.
Pocky
Dentsu Creative Philippines
Pocky #PickMeUpChallenge
255
2309 Creator & Influencer
Grab Philippines
GrabFood
Grab Internal
GrabFood Indie Eats: Totoong Sarap
335
2309 Creator & Influencer
Maya Philippines, Inc
Maya Philippines, Inc
OLIVER Agency
E₿RYTHING IS ₿ITCOIN
361
2309 Creator & Influencer
FWD Life Insurance Corporation
FWD Life Insurance
MullenLowe TREYNA
FWD Life Insurance: The One
375
2309 Creator & Influencer
Maya
Maya
Bates
Paymaya is now Maya
393
2309 Creator & Influencer
Maya
Maya
Maya
Project Hope
12
2310 Small Budget
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Dentsu Creative Philippines
Street Memorials
94
2310 Small Budget
Gabriela Women's Party
Gabriela
Propel Manila
Not-Asking-For-It Reviews
159
2310 Small Budget
PERF RESTAURANTS, INC.
BURGER KING
PUBLICIS JIMENEZBASIC, INC
BARDUNKGULAN
169
2310 Small Budget
WWF Philippines
WWF Earth Hour
Leo Burnett Group Manila
WWF Earth Hour Life Bulb
186
2310 Small Budget
GCASH (GLOBE FINTECH INNOVATIONS, INC.)
GCASH
PUBLICIS JIMENEZBASIC, INC
SCAN TO PRIDE
45
2311 User Experience & User Interface
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Dentsu Creative Philippines
Street Memorials
82
2311 User Experience & User Interface
Meta Philippines
Meta
Propel Manila
Pride Walkway
326
2311 User Experience & User Interface
GOLDEN ARCHES DEVELOPMENT CORP.
McDonald's
Wunderman Thompson Philippines
McDonald’s App Love Ko Me (I’m Lovin’ Me)
333
2311 User Experience & User Interface
Maya
Maya
Plus63, Acid House
Maya App Relaunch
382
2311 User Experience & User Interface
Paymaya Philippines, Inc
Maya
Dentsu Creative Philippines
Maya Website Refresh
5
2312 Digital Media
Unilever
Cream Silk
MINDSHARE PHILIPPINES
Unilever Cream Silk Campaign
75
2312 Digital Media
Meta Philippines
Meta
Propel Manila
Pride Walkway
162
2312 Digital Media
MONDE NISSIN CORPORATION
FITA
PUBLICIS JIMENEZBASIC, INC
SWEET-SALTY SYMPATHY
166
2312 Digital Media
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
363
2312 Digital Media
Nestle
Promil Four
OPENMIND PHILIPPINES
Promil’s launches its Megabrand campaign with a digital-first approach
391
2312 Digital Media
Maya
Maya
Bates, Touch XDA
Paymaya is now Maya
25
2313 Gaming - New for 2023
SM Supermalls
SM Supermalls
SVEN
SM Supermalls: AweSM SuperKids Zone at Roblox
167
2313 Gaming - New for 2023
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
49
2314 Applied Innovation in Traditional Media - New for 2023
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Dentsu Creative Philippines
Street Memorials
71
2314 Applied Innovation in Traditional Media - New for 2023
WeLoad Transcargo Corporation
Move It
Propel Manila
The Ride Rescue
170
2314 Applied Innovation in Traditional Media - New for 2023
WWF Philippines
WWF Earth Hour
Leo Burnett Group Manila
WWF Earth Hour Life Bulb
176
2314 Applied Innovation in Traditional Media - New for 2023
Netflix
Netflix
GIGIL
Escape Borderland
227
2314 Applied Innovation in Traditional Media - New for 2023
NutriAsia
NutriAsia BYOB
Octopus&Whale
NutriAsia Celebration Ecostation
398
2314 Applied Innovation in Traditional Media - New for 2023
Netflix
Netflix
GIGIL
Mystery Billboards
28
2315 Emerging Channels & Experiences - New for 2023
SM Supermalls
SM Supermalls
SVEN
SM Supermalls: AweSM SuperKids Zone at Roblox
78
2315 Emerging Channels & Experiences - New for 2023
Meta Philippines
Meta
Propel Manila
Pride Walkway
117
2315 Emerging Channels & Experiences - New for 2023
Singlife Philippines
Singlife
AdSpark, Inc.
Coverage For All
168
2315 Emerging Channels & Experiences - New for 2023
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Unbranded Menu
178
2315 Emerging Channels & Experiences - New for 2023
The KoolPals Comedy Group
The KoolPals Comedy Group
GIGIL
Thank You, Haters! NFT
258
2315 Emerging Channels & Experiences - New for 2023
Pride@Tech
N/A
Propel Manila
Rebirth Certificates
289
2315 Emerging Channels & Experiences - New for 2023
Marine Wildlife Watch of the Philippines
Using the Blockchain to Save Our Sharks
Octopus&Whale
Using the Blockchain to Save Our Sharks
54
2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Bantayog ng Mga Bayani Foundation (Monument of Heroes)
Dentsu Creative Philippines
Street Memorials
76
2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
Meta Philippines
Meta
Propel Manila
Pride Walkway
85
2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
Meta Philippines
Meta
Propel Manila
Metaversity
154
2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Kami Naman Ma
259
2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
Pride@Tech
N/A
Propel Manila
Rebirth Certificates
387
2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
Maya
Maya
Plus63
Paymaya is now Maya
397
2316 Digital Production (Production of Static and Moving Image, Design, Tech, Immersive Experiences, etc.) - New for 2023
Nestle Philippines, Inc.
NESCAFÉ Classic & NESCAFÉ Original
Dentsu Creative Philippines
NESCAFÉ Tapang Para Bumangon
29
2317 The Purple Boomerang for Diversity, Equality, Inclusivity (DEI)
Unilever Philippines Inc.
Dove
Ogilvy & Mather Philippines Inc.
Dove Erase My Name
80
2317 The Purple Boomerang for Diversity, Equality, Inclusivity (DEI)
Meta Philippines
Meta
Propel Manila
Pride Walkway
95
2317 The Purple Boomerang for Diversity, Equality, Inclusivity (DEI)
Gabriela Women's Party
Gabriela
Propel Manila
Not-Asking-For-It Reviews
142
2317 The Purple Boomerang for Diversity, Equality, Inclusivity (DEI)
GCASH (GLOBE FINTECH INNOVATIONS, INC.)
GCASH
PUBLICIS JIMENEZBASIC, INC
SCAN TO PRIDE
329
2317 The Purple Boomerang for Diversity, Equality, Inclusivity (DEI)
Unilever Philippines
closeup
MullenLowe TREYNA
Pride & Pixels
373
2317 The Purple Boomerang for Diversity, Equality, Inclusivity (DEI)
Mitsubishi Motors Philippines
Mitsubishi Motors Philippines
Hakuhodo/BCI
BRAVERY DRIVES PRIDE: How Mitsubishi Motors Philippines’ Single-handedly Champions Inclusivity In the Philippine Automotive Industry
228
2318 The Blue Boomerang Powered by Meta Philippines
Nestle
Promil Four
OPENMIND PHILIPPINES
Promil uses Augmented Reality to nurture Gifted Brains
291
2318 The Blue Boomerang Powered by Meta Philippines
Nestle Philippines
Milo
Ogilvy & Mather (Philippines), Inc.
MILO DIGI DASH
299
2318 The Blue Boomerang Powered by Meta Philippines
Abbott Nutrition Inc.
Ensure Gold
Spark Foundry
Reels to Feels with Ensure Gold
89
2319 The White Boomerang for Pivotal Transformation
CORA (Communities Organized for Resource Allocation)
CORA
Propel Manila
The World-Saving Barangay
389
2319 The White Boomerang for Pivotal Transformation
Maya
Maya
Bates, Oliver, Initiative
Paymaya is now Maya
123
2320 The Crystal Boomerang Powered by Google Ads
Philippine Airlines
Philippine Airlines Super Deals
Havas Media Ortega Group
Piloting Post-Pandemic Commerce with AI
132
2320 The Crystal Boomerang Powered by Google Ads
Union Bank of the Philippines
Union Bank of the Philippines
NA
Project NTB: UnionBank Digital Credit Card Acquisition
264
2320 The Crystal Boomerang Powered by Google Ads
Sun Life Philippines
Sun Life Business Insurance Package
Havas Media Ortega Group
Google PMAX x Sun Life - A Partnership for Life
301
2320 The Crystal Boomerang Powered by Google Ads
BDO
BDO Insure
Wavemaker Philippines
BDO INSURE SEARCH CAMPAIGN
405
2320 The Crystal Boomerang Powered by Google Ads
Security Bank Corporation
Security Bank
In-house
Customer-centricity with AI: Using Google PMAX and Broad Match to Target the Right Customers
305
2321 The Green Boomerang Powered by GrabAds
Samsung
Samsung Z-Series
Starcom
Captivating Samsung’s young and digitally savvy audience with precise targeting and seamless journeys
306
2321 The Green Boomerang Powered by GrabAds
Starbucks
Starbuck
NA
Starbucks' GrabAds Holiday Campaign Yields High Ad Recall and Purchase Intent
307
2321 The Green Boomerang Powered by GrabAds
Kenny Rogers Roasters
Kenny Rogers Roasters
NA
Grab turns to gold for Kenny Rogers Roasters Truffle Collection launch
339
2321 The Green Boomerang Powered by GrabAds
L'Oreal Philippines
L'Oreal
Wavemaker Philippines
L’Oréal Ecommerce Ecosystem