2024 Shortlist – 2024 Boomerangs
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2024 Shortlist

ENTRY ID
CATEGORY
COMPANY
BRAND
AGENCY
TITLE
86
2401 Direct Marketing & CRM
Cebu Pacific Air
Cebu Pacific Air
Leo Burnett Group Manila
Unlock Travel
140
2401 Direct Marketing & CRM
IKEA Philippines
IKEA
Ogilvy Manila
This is an IKEA Store
224
2401 Direct Marketing & CRM
Jollibee
Jollibee
GIGIL
Grab Takeover
337
2401 Direct Marketing & CRM
Avida
Avida
Propel Manila
Hello from Home
390
2401 Direct Marketing & CRM
Nestlé Philippines
Barangay Nestlé
Mindshare Philippines – Team OpenMind
Barangay Nestle Rewards Receipt Scanning Loyalty Program
29
2402 Commerce
Nestle Philippines
Nestle
mad Agency by Great Deals E-Commerce
Nestle Digitindahan
17
2402 Commerce
MOVE IT
MOVE IT
PROPEL MANILA
THE 4,827-CHARACTER CAPTION PROMO HUNT
63
2402 Commerce
LoveYourself, Inc.
LoveYourself, Inc.
Dentsu Creative Philippines, Inc.
S6x S6x Sale
85
2402 Commerce
Universal Robina Corporation
URC Corporate
Leo Burnett Group Manila
Dead Selling
134
2402 Commerce
Viber Media S.a.r.l (Rakuten Viber)
Share Treats
N/A
Share Treats x Rakuten Viber: Creating the first-of-its-kind in-chat gifting experience in South East Asia
136
2402 Commerce
FWD Life Insurance (FWD Philippines)
FWD Life Insurance (FWD Philippines)
MullenLowe TREYNA
FWD: The Gamer Insurance
141
2402 Commerce
IKEA Philippines
IKEA
Ogilvy Manila
This is an IKEA Store
225
2402 Commerce
Jollibee
Jollibee
GIGIL
Grab Takeover
272
2402 Commerce
NUTRIASIA INC.
DATU PUTI
PROPEL MANILA
DATU PUTI DELICIOUSLY POETIC PROMO CODES
416
2402 Commerce
Watsons Philippines
Watsons Philippines
PraXis Experiential
Watsons Playlist: The Feel Great Concert
400
2402 Commerce
Mang Inasal Philippines, Inc.
Mang Inasal
Dentsu Creative Philippines, Inc.
Mang Inasal It's a Sign
6
2403 Entertainment
Offshore Music PH
Ena Mori
Tony &
'Heartache Generation' Live Music Video Gig
68
2403 Entertainment
Golden Arches Development Corporation
McDonald's Philippines
TBWA\SMP
Lovin' All
88
2403 Entertainment
Cebu Pacific Air
Cebu Pacific Air
Leo Burnett Group Manila
Fly to Happy
104
2403 Entertainment
Unilever Philippines
Closeup
MullenLowe TREYNA
Iconic - The Closeness Anthem
151
2403 Entertainment
DITO Telecommunity Corporation
DITO Telecommunity
TBWA\Santiago Mangada Puno
Galing DITO 2024 - Entertainment
163
2403 Entertainment
KFC Philippines
KFC
Sprout Communications
KFC Kentucky Town
171
2403 Entertainment
NESTLÉ Philippines, Inc.
NESCAFÉ
Dentsu Creative Philippines, Inc.
NESCAFÉ Kape’t-Bisig
188
2403 Entertainment
Grab
Grab
GIGIL
Mother's Day
193
2403 Entertainment
Tobistro Foods, Inc.
CoCo Tea
GIGIL
Cool
196
2403 Entertainment
Netflix
Netflix
GIGIL
4Dish Pot
206
2403 Entertainment
Netflix
Netflix
GIGIL
Kokey
215
2403 Entertainment
Grab
Grab
GIGIL
Summer
220
2403 Entertainment
RC Cola
RC Cola
GIGIL
Himala
223
2403 Entertainment
Grab
Grab
GIGIL
Group Order
234
2403 Entertainment
Klook
Klook
GIGIL
Thesis Defense
298
2403 Entertainment
Unilever
Closeup
Mindshare Philippines
Closeup Presents the Closeness Anthem
317
2403 Entertainment
Beginnings Communications, Inc.
Mitsubishi Motors Philippines, Inc.
Beginnings Communications Inc.
BEYOND THE BROCHURE, PAST THE POST CARD
355
2403 Entertainment
Globe
GFiber Prepaid
Ogilvy Manila
Globe GFiber Prepaid Pamilya Kaya Live
408
2403 Entertainment
Maya Philippines, Inc.
Maya
Dentsu Creative Manila, Inc.
Get Banked
12
2404 Branded Experience
Quezon City Local Government Unit
Quezon City Gender and Development Council
MullenLowe TREYNA
Right to Care
84
2404 Branded Experience
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Ride the Arches
124
2404 Branded Experience
Universal Robina Corporation
URC Corporate
Leo Burnett Group Manila
Dead Selling
142
2404 Branded Experience
IKEA Philippines
IKEA
Ogilvy Manila
This is an IKEA Store
195
2404 Branded Experience
Netflix
Netflix
GIGIL
4Dish Pot
237
2404 Branded Experience
Jollibee
Jollibee
GIGIL
Noche Buena
296
2404 Branded Experience
Unilever
BeautyHub PRO
Mindshare Philippines
Beauty Hub PRO: Unlocking Confidence, One Selfie at a Time
356
2404 Branded Experience
Globe
GFiber Prepaid
Ogilvy Manila
Globe GFiber Prepaid Pamilya Kaya Live
371
2404 Branded Experience
Smart Communications Inc
TNT
Ace Saatchi & Saatchi
TNT Petmaloop
387
2404 Branded Experience
Philippine Airlines
Philippine Airlines
Propel Manila
#PRsGoFurther
46
2405 Omnichannel
PepsiCo Philippines
Sting Energy Drink
DDB MNL, Inc.
Sting Hataw ang Energy sa Mind at Body
98
2405 Omnichannel
Grab Philippines Inc.
Grab
NuWorks Interactive Labs Inc.
GrabFood Indie Eats Boogsh! Sarap.
106
2405 Omnichannel
MOVE IT
MOVE IT
PROPEL MANILA
Move It's Diskarteng Tapat
118
2405 Omnichannel
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Ride the Arches
143
2405 Omnichannel
IKEA Philippines
IKEA
Ogilvy Manila
This is an IKEA Store
165
2405 Omnichannel
Shopee Philippines
N/A
N/A
Shopee Live: Celebrity & KOL Livestreaming Campaign
185
2405 Omnichannel
WeFund Lending Corp
JuanHand
NA
Sagot ka ni JuanHand
264
2405 Omnichannel
GRAB PHILIPPINES
GRAB
PUBLICIS JIMENEZBASIC, INC
Grab Christmas Wrap Anything
294
2405 Omnichannel
Liwayway Marketing Corporation
Oishi
Carat Philippines
Oishi O'wow O'wow Project Happiness Campaign
307
2405 Omnichannel
Watsons Personal Care Stores (Philippines), Inc.
Watsons
Gobocreative, Inc.
Watsons Vaxxed Office Hits
358
2405 Omnichannel
Globe
GFiber Prepaid
Ogilvy Manila
Globe GFiber Prepaid Pamilya Kaya Live
369
2405 Omnichannel
Smart Communications Inc
TNT
Ace Saatchi & Saatchi
TNT Petmaloop
397
2405 Omnichannel
Mead Johnson Nutrition
Enfamil A+ CS Biome
Binary Digital Advertising Inc.
From Deficiency to Vitality: Mead Johnson Stitches Critical Gap in Child Nutrition
399
2405 Omnichannel
Mang Inasal Philippines, Inc.
Mang Inasal
Dentsu Creative Philippines, Inc.
Mang Inasal It's a Sign
403
2405 Omnichannel
Mang Inasal Philippines, Inc.
Mang Inasal
Dentsu Creative Philippines, Inc.
Mang Inasal Leveled-Up Extra Creamy Halo-Halo
452
2405 Omnichannel
Wyeth Philippines
Promil
Openmind
Nurturing Gifted Kids – Promil Redefines Brain Development
456
2405 Omnichannel
Watsons Personal Care Stores (Philippines), Inc.
Watsons
Gobocreative, Inc.
Beautycon 2024
19
2406 Social
MOVE IT
MOVE IT
PROPEL MANILA
THE 4,827-CHARACTER CAPTION PROMO HUNT
32
2406 Social
JOLLIBEE FOODS CORPORATION
JOLLIBEE
PUBLICIS JIMENEZBASIC, INC
JOLLIBEE I AM A CHICKENJOYER
47
2406 Social
PepsiCo Philippines
Sting Energy Drink
DDB MNL, Inc.
Sting Hataw ang Energy sa Mind at Body
71
2406 Social
HC Consumer Finance Inc.
Home Credit Philippines
N/A
From Transition Army to Virality: How the Home Credit Transition Trend and Grassroots Campaign Took the Internet by Storm
99
2406 Social
Grab Philippines Inc.
Grab
NuWorks Interactive Labs, Inc.
GrabFood Indie Eats Boogsh! Sarap.
117
2406 Social
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Ride the Arches
144
2406 Social
IKEA Philippines
IKEA
Ogilvy Manila
This is an IKEA Store
186
2406 Social
WeFund Lending Corp
JuanHand
NA
Sagot ka ni JuanHand!
187
2406 Social
Grab
Grab
GIGIL
Mother's Day
190
2406 Social
Tobistro Foods, Inc.
CoCo Tea
GIGIL
Cool
203
2406 Social
Netflix
Netflix
GIGIL
Kokey
211
2406 Social
Netflix
Netflix
GIGIL
Parasyted Ads
222
2406 Social
Grab
Grab
GIGIL
Group Order
228
2406 Social
Grab
Grab
GIGIL
New City Launch
232
2406 Social
Klook
Klook
GIGIL
Thesis Defense
260
2406 Social
Smart Communications, Inc.
TNT
Wavemaker Philippines
TNT Petmaloop
263
2406 Social
GRAB PHILIPPINES
GRAB
PUBLICIS JIMENEZBASIC, INC
Grab Christmas Wrap Anything
314
2406 Social
Watsons Personal Care Stores (Philippines), Inc.
Watsons
Gobocreative, Inc.
Watsons Himtayan
323
2406 Social
Foundation for Media Alternatives
Foundation for Media Alternatives
Dentsu Creative Manila, Inc.
Face of Courage
329
2406 Social
Nestlé Philippines Inc.
KitKat
VML Manila (previously Wunderman Thompson)
KitKat - Team Kat
362
2406 Social
KFC Philippines
KFC
Ogilvy Manila
KFC Instant Originals
461
2406 Social
Nestle
MAGGI & Nestle All-Purpose Cream
N/A
BarangayNestle Recipe Channel
74
2407 Search
Philippine Wacoal Corporation
Philippine Wacoal Corporation
Propelrr
SEO for Wacoal Philippines – Improving Organic Performance and Online Sales through Data-driven SEO
97
2407 Search
Unilever
BeautyHub
Greenpark
Beauty Empowerment Through Search
402
2407 Search
Mang Inasal Philippines
Mang Inasal
DDB Philippines
SEO Game-Changer: Mang Inasal's Corporate Website Revolution
448
2407 Search
Nestle Philippines
Maggi
Openmind
Maggi Trendspotting Campaign
127
2408 Data
Cebu Pacific Air
Cebu Pacific Air
Leo Burnett Group Manila
Unlock Travel
4
2409 Creator & Influencer
PxPharmaceuticals
SleepMD
Redbin Philippines
Sleep Stunner
125
2409 Creator & Influencer
Universal Robina Corporation
URC Corporate
Leo Burnett Group Manila
Dead Selling
174
2409 Creator & Influencer
NESTLÉ Philippines, Inc.
NESCAFÉ
Dentsu Creative Philippines, Inc.
NESCAFÉ Kape’t-Bisig
191
2409 Creator & Influencer
Tobistro Foods, Inc.
CoCo Tea
GIGIL
Cool
233
2409 Creator & Influencer
Klook
Klook
GIGIL
Thesis Defense
287
2409 Creator & Influencer
Unilever
Knorr
Mindshare Philippines
Knorr Reimagines Rainy Day Comfort Food
368
2409 Creator & Influencer
Smart Communications Inc
TNT
Ace Saatchi & Saatchi
TNT Petmaloop
14
2410 Small Budget
Quezon City Local Government Unit
Quezon City Gender and Development Council
MullenLowe TREYNA
Right to Care
18
2410 Small Budget
MOVE IT
MOVE IT
PROPEL MANILA
THE 4,827-CHARACTER CAPTION PROMO HUNT
28
2410 Small Budget
PressOne.PH
PressOne.PH
Redbin Philippines
News by Kids
275
2410 Small Budget
NUTRIASIA INC.
DATU PUTI
PROPEL MANILA
DATU PUTI DELICIOUSLY POETIC PROMO CODES
330
2410 Small Budget
Nestlé Philippines Inc.
KitKat
VML Manila (previously Wunderman Thompson)
KitKat - Team Kat
375
2410 Small Budget
Unilever Philippines
Dove
Ogilvy Manila
Don't Skip Girlhood
381
2410 Small Budget
Mind You Mental Health Systems Inc
Mind You
Ogilvy Manila
House of Healers
423
2410 Small Budget
IKEA Philippines
IKEA Philippines
OMD Philippines
IKEA Make Space For Magic
13
2411 User Experience & User Interface
Quezon City Local Government Unit
Quezon City Gender and Development Council
MullenLowe TREYNA
Right to Care
41
2411 User Experience & User Interface
G-Xchange Inc.
GCash
Propel Manila 360 Inc.
Aguinaldo Collector's Shirt
261
2411 User Experience & User Interface
Globe Telecom Inc.
Globe Telecom Inc.
Binary Digital Advertising Inc.
Globe’s Sustainability Website: Bridging the Gap between Commitment and Communication
100
2412 Digital Media
Grab Philippines Inc.
Grab
NuWorks Interactive Labs, Inc.
GrabFood Indie Eats Boogsh! Sarap.
226
2412 Digital Media
Jollibee
Jollibee
GIGIL
Grab Takeover
229
2412 Digital Media
Grab
Grab
GIGIL
New City Launch
324
2412 Digital Media
Foundation for Media Alternatives
Foundation for Media Alternatives
Dentsu Creative Manila, Inc.
Face of Courage
331
2412 Digital Media
Netflix Philippines
Netflix Philippines
H+/Intersections Communications, Inc.
Pay1
352
2412 Digital Media
Avida
Avida
Propel Manila
Hello from Home
363
2412 Digital Media
KFC Philippines
KFC
Ogilvy Manila
KFC Instant Originals
377
2412 Digital Media
Nestlé Philippines
Nestlé Philippines
OpenMind
Nescafé Gold Brews an Engaging Experience on Mobile, Boosts Awareness
420
2412 Digital Media
IKEA Philippines
IKEA Philippines
OMD Philippines
This is an IKEA Store
135
2413 Gaming
FWD Life Insurance (FWD Philippines)
FWD Life Insurance (FWD Philippines)
MullenLowe TREYNA
FWD: The Gamer Insurance
383
2413 Gaming
Mind You Mental Health Systems Inc
Mind You
Ogilvy Manila
House of Healers
44
2414 Applied Innovation in Traditional Media
G-Xchange Inc.
GCash
Propel Manila 360 Inc.
Aguinaldo Collector's Shirt
58
2414 Applied Innovation in Traditional Media
LoveYourself, Inc.
LoveYourself, Inc.
Dentsu Creative Philippines, Inc.
Pix For Pricks
66
2414 Applied Innovation in Traditional Media
Greenpeace Southeast Asia - Philippines
Greenpeace Southeast Asia - Philippines
Dentsu Creative Manila, Inc.
Black and White Campaign
87
2414 Applied Innovation in Traditional Media
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Invisible Sculpture
89
2414 Applied Innovation in Traditional Media
4As Philippines
Agency of the Year
Leo Burnett Group Manila
Beautiful Evolution
91
2414 Applied Innovation in Traditional Media
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Night Classroom
145
2414 Applied Innovation in Traditional Media
IKEA Philippines
IKEA
Ogilvy Manila
This is an IKEA Store
197
2414 Applied Innovation in Traditional Media
Netflix
Netflix
GIGIL
4Dish Pot
230
2414 Applied Innovation in Traditional Media
Grab
Grab
GIGIL
New City Launch
241
2414 Applied Innovation in Traditional Media
Jollibee
Jollibee
GIGIL
Roleta
341
2414 Applied Innovation in Traditional Media
Shell Pilipinas Corporation
Shell Pilipinas Corporation
Dentsu Creative Philippines, Inc.
The Shell City - An Isometric Visualization of the New Shell Pilipinas Corporation Landscape
367
2414 Applied Innovation in Traditional Media
National Union of Journalists of the Philippines
NUJP
Ace Saatchi & Saatchi
NUJP Reports from the Grave
391
2414 Applied Innovation in Traditional Media
PepsiCo Philippines
Pepsi Zero Sugar Lime
BBDO Guerrero
Pepsi Zero Sugar Lime – OOH Hijack Campaign
401
2414 Applied Innovation in Traditional Media
Mang Inasal Philippines, Inc.
Mang Inasal
Dentsu Creative Philippines, Inc.
Mang Inasal It's a Sign
61
2415 Emerging Channels
Nestle Philippines
Nestle
mad Agency by Great Deals E-Commerce
Nestle Digitindahan
198
2415 Emerging Channels
Netflix
Netflix
GIGIL
4Dish Pot
231
2415 Emerging Channels
Grab
Grab
GIGIL
New City Launch
242
2415 Emerging Channels
Netflix
Netflix
GIGIL
One Piece
325
2415 Emerging Channels
Foundation for Media Alternatives
Foundation for Media Alternatives
Dentsu Creative Manila, Inc.
Face of Courage
364
2415 Emerging Channels
KFC Philippines
KFC
Ogilvy Manila
KFC Instant Originals
380
2415 Emerging Channels
Mind You Mental Health Systems Inc
Mind You
Agency Manila
House of Healers
126
2416 Digital Production
Universal Robina Corporation
URC Corporate
Leo Burnett Group Manila
Dead Selling
214
2416 Digital Production
Grab
Grab
GIGIL
Summer
273
2416 Digital Production
NUTRIASIA INC.
DATU PUTI
PROPEL MANILA
DATU PUTI DELICIOUSLY POETIC PROMO CODES
326
2416 Digital Production
Foundation for Media Alternatives
Foundation for Media Alternatives
Dentsu Creative Manila, Inc.
Face of Courage
407
2416 Digital Production
Maya Philippines, Inc.
Maya
Dentsu Creative Manila, Inc.
Get Banked
388
2417 Audio - New for 2024
Golden Arches Development Corporation
McDonald’s App
VML Manila (previously Wunderman Thompson)
McDonald's App - I'm Lovin' Me
398
2417 Audio - New for 2024
Globe
TM
Globe - Internal Marketing Communications
What Does Filipino Teamwork Sound Like?
16
2422 The White Boomerang for Pivotal Innovation
Quezon City Local Government Unit
Quezon City Gender and Development Council
MullenLowe TREYNA
Right to Care
119
2422 The White Boomerang for Pivotal Innovation
McDonald's Philippines
McDonald's
Leo Burnett Group Manila
Ride the Arches
147
2422 The White Boomerang for Pivotal Innovation
IKEA Philippines
IKEA
Ogilvy Manila
This is an IKEA Store
336
2422 The White Boomerang for Pivotal Innovation
Philippine Airlines
Philippine Airlines
Propel Manila
We Fly With Her