2024 Jury

IBBA BERNARDO
Co-founder/Chief Marketing OFficer
Packworks
Co-founder/Co-host
Tunay Na Rider Podcast

Social Media

• Linkedin: Ibba Bernardo
• Twitter: @ibba
• Instagram: ibbara
• Facebook: ibbara (Ibba Bernardo)

Work History

• Current Roles
  • Co-founder / Chief Marketing Officer
    • Packworks
  • Co-founder/ Co-host
    • Tunay Na Rider Podcast
• Previous Roles
  • Founder/ Co-founder
    • Sari Software Solutions
    • Tenkiebox
  • Motorcycle and Tech Journalist
    • Co-host and Co-founder RidePH
  • CEO of I Am Cardboard PH
    • Virtual Reality Solutions and Education Company
  • Philippine Country Representative to the Facebook Steering Committee on Digital Literacy
• Professional History
  • 6 years in Video Game Animation
  • 10 years in Retail and Distribution
  • 15 years as a Contributing Writer/Editor focused on Innovation and Technology
  • 20 years in web, app, and software development
• Recognition
  • Forbes Asia Top 100 Startups 2023 (Packworks)
  • Best Startup of the Year 2023 - KMC Startup Awards (Packworks)
  • JICA Ninja Accelerator “Best Performing Start-up 2022” (Packworks)
  • Techstars Accelerator Program 2021 (Packworks)
  • Finalist New York Festivals for Film and Television 2021 (I Am Cardboard PH, 2019)
  • Winner Quill Awards 2019 (I Am Cardboard PH)
  • Winner Two Anvil Awards 2019 (I Am Cardboard PH)
  • Winner Silver Boomerang in Audio and Video Excellence 2018 (I Am Cardboard PH)
  • Winner Best in ICT Global Entrepreneur Summit 2015 (Sari Software)
  • Asia Society, Asia 21 Young Leader (2013)
  • ASEAN Young Leader World Economic Forum (2012)

JULIA PRONSTOLLER-GALLARDO
Executive Digital Director
Dentsu Creative Philippines

Executive Digital Director of Dentsu Creative Philippines, with a wealth of experience in advertising and digital marketing. She has multiple award-winning works under her belt, including the legendary Greenpeace Deadwhale. This project received numerous awards, including recognition from the Cannes Honors Festival for both out-of-home and internet marketing.

In addition to her digital marketing skills, she has served as a lecturer at Ateneo de Manila University.

EARL GUICO
President and CEO
Elesi Studios

Earl Guico is the President & CEO of Elesi Studios, a tech-led production company that carved itself a niche in platform-first, digital-native productions in the Philippines. From compelling vertical videos to immersive AR innovations, Elesi Studios empowers brands with new technology to push the envelopes of creativity. Guided by its mantra of Content That Shapes Culture, Elesi Studios continues to create work that impacts clients’ businesses, elevates the team, promotes values, and betters the world.

Elesi Studios is the incumbent Campaign AOY Southeast Asia Production Company of the Year, with Earl being the Southeast Asia Producer of the Year and one of Campaign APAC's 40 trailblazing leaders under 40 years old, proving that in the digital landscape, there’s also a place for a young indie prod house at the vanguard.

RUSSEL MOLINA
Chief Digital Officer and Founding Partner
Seven A.D.

RUSSELL MOLINA is currently the Chief Digital Officer and founding partner of creative agency Seven A.D., 7-time winner of the prestigious 4As Independent Agency of the Year. With close to 2 decades of advertising experience, he has created campaigns for some of the world’s biggest brands.

His works have won in numerous local and international award shows and he has been invited to speak in multiple global conferences.

Molina is also an acclaimed children’s book author and graphic fictionist with over thirty books to his name. His stories have won in the Palanca Awards, PBBY Salanga Awards, and just recently, the National Book Awards. He was also a part of the Honour List of the International Board on Books for Young People. In 2022, Molina was awarded the lifetime achievement award Gawad Pambansang Alagad ni Balagtas for his valuable contribution to children’s literature.

ANIKA PUNZALAN
Managing Director
Binary Digital Advertising, Inc.

Filipina Creative

Competent, driven, and well-rounded marketing communications professional with over 15 years of experience and success in business strategy and operations, team management and career development mapping, brand management, and integrated marketing communications.

Led teams to win local and international awards for several marketing campaigns in various industries including real estate, telecommunications, tourism and hospitality, pharmaceutical and health, retail, and fast moving consumer goods.

Strategic, analytic; Enabler, team player. Open for opportunities to collaborate!

SY BRYAN LATO
Immediate Past President,
Philippine Marketing Association,
Chief Marketing Officer
NSPIRE Software and Technology

Sy Bryan Lato is a seasoned marketing professional with a dynamic career spanning over a decade. He is currently the Chief Marketing Officer of NSPIRE Software and Technology and Immediate Past President and Director for International Affairs of the Philippine Marketing Association and is a Certified Professional Marketer-Asia. Sy Bryan is also a co-founder of multiple start-up businesses, specializing in digital marketing creative services, events and the restaurant industry. Additionally, he holds the position of Strategic Business Development Director at GGC Group of Companies, where he manages business operations across diverse sectors, including nationwide manpower outsourcing, resort management, and commercial property management.

Rey Tiempo
Founder/Chief Creative Officer,
CO-OP PLAY
Founder/Creator, GAME ON

Rey Tiempo is Founder and Chief Creative Officer at Co-Op Play, a team of Brand Gamification Specialists. A multi-awarded creative gaming marketer, Rey has spent the last twenty five years leading teams to creative and effective work recognized in Cannes, D&AD, One Show, Clio, London International, Spikes, ADFEST, MAD Stars, AWARD, Kidlat, and Boomerangs, among others. He has been ranked as the number one Creative Director in the country and has consistently placed as one of the top creatives in the region.

Rey has served as President of the Creative Guild of the Philippines and has continued to represent the country in various international venues. He preaches his mantra “Playing while working” while leading industry conversations on Advertising and Creative Gaming across Asia, most recently with speaking sessions at ADFEST, Cannes Lions, Digicon, and at Sri Lanka’s biggest marketing event, the DMASL Digital Summit. He has judged at the New York Festivals, ADFEST, ADC Awards, Spikes Asia, APAC Effies, MAD Stars, Creativepool, the Kidlat and the Boomerangs.

As Creative Gaming Brand Specialist, Rey is Founder and Creator of “Game On”, the first and only industry column / portal with all-original content that tackles the intersects between gaming and creative advertising. He releases music online through his bands: Mistula, the Philippines’ first and only virtual band; and Pork & Bean, an experimental kidpop duo he formed with his daughter, Bean. He also recently launched the country’s first-ever podcast on gaming and parenting called “Keri Kita” with his wife Joey, a fellow hardcore gamer and industry leader.

PAT DEL CASTILLO
Business Development Manager
Apple Philippines

Pat del Castillo, Business Development Manager for Apple Philippines has been in the tech industry for the last 15 years. Previously with Facebook Asia Pacific, and Yahoo Philippines has held various roles from Sales, Product Marketing, and Business Development. On top of her day job, Pat is an advocate for LGBTQ+ rights and co-founded Pride@Tech in 2019, a non-profit org that helps companies adopt a diverse and inclusive culture in the workplace.

ANNA CHUA-NORBERT
Vice-Chair, Phil. Business Coalition
for Women Empowerment
Chief Culture Officer, DDB Group
Progressive Managing Director,
DDB Philippines and Bent & Buzz

Anna stands as a beacon of inclusive and progressive leadership within DDB Group Philippines, a leading force in integrated marketing communications. Her recent appointment as Managing Director of DDB Philippines complements her roles as the Group's Chief Culture Officer and Managing Director of Bent & Buzz, underscoring her limitless approach to leadership.

Championing an inclusive workplace, Anna is pioneering in her approach, being the first of her kind to elevate the experience of Filipino employees through a culture of joy and respect in working environments. Her culture program, rooted in the Harvard Business School’s Service Profit Chain model, is a testament to her belief in the transformative power of Filipino talent and dedication to client delight.

Under her stewardship, DDB Group Philippines was recognized at the UN Women 2022 WEPs Awards for its gender-responsive marketplace practices. Additionally, the group has been celebrated as "Asia's Best Company to Work for" in 2022 and 2023 by HR Asia, along with receiving the "HR Asia Most Caring Company Award 2023."

As Managing Director of DDB Philippines since 2023, Anna's vision is to create a progressive and inclusive environment that fosters growth and innovation. Her approach is inspired by the TH Chan Harvard Public School of Health program on the culture of health, emphasizing employee well-being as a cornerstone of business success.

In 2018, Anna founded Bent & Buzz, a Manila-based creative consortium. This think-tank for entertainment content reflects her commitment to creating influential and socially responsible media.

Anna is renowned for her respectful leadership, fostering a culture of inclusivity, creativity, and empathy. Her initiatives are a testament to her belief in the power of a healthy, positive workplace to drive organizational success.

Balancing her professional achievements, Anna is a devoted mother of three, a partner in a long-standing marriage, and an enthusiastic learner pursuing a Master's Degree at AIM. She contributes her insights and experiences to various publications, demonstrating her commitment to sharing knowledge and uplifting the Filipino creative community. Anna volunteers as the Vice-Chairperson of the Governing Council of The Philippine Business Coalition For Women Empowerment and sits as a Board of Trustee for the 4As.

KIM PATRIA
Director for Campaigns and Communities of Practice
Investing in Women (IW)

Kim is Director for Campaigns and Communities of Practice at Investing in Women (IW), an Australian Government initiative that focuses on accelerating women's economic empowerment in Southeast Asia. He supports locally led interventions in Indonesia, the Philippines, and Vietnam, that highlight positive examples of gender equality to strengthen public support for women's economic participation. Kim has worked closely with DMAP in establishing the Purple Boomerang Award.

LEIGH REYES
Chair Emeritus & Product Officer
MullenLowe TREYNA

Leigh is C3PO (Chair 3meritus & Product Officer) of MullenLowe TREYNA.

She served on the IMMAP (now DMAP) Board from 2016-2021, holding the office of President in the last year. She co-chaired IMMAP DigiCon, the country's largest digital marketing conference, from 2018-2020.

She entered the Creative Guild Hall of Fame in 2015. Winner of the country’s first gold Clio, she has received awards at Cannes, D&AD, One Show, ADC, and Spikes, among others. She has judged at APAC Effies, Cannes, AdFest, and more.

Leigh is a co-founder of Dama Ko Lahi Ko, a movement launched in 2021 that aims to spotlight Filipino culture on the global stage.

As @leighpod, she creates content around art, writing instruments, technology, and culture. She has held workshops on everyday creativity, journaling, and making a mess in Manila, Chicago, and San Francisco. She also organizes the Manila Pen Show, the Philippines' only event featuring fine writing instruments, ink, paper, and related accessories.

LAURIE LEE
Head of Industry
FMCG Philippines
Meta

With over 12 years in Advertising specializing in building successful business partnerships across global & leading local brands from various industries including Consumer Packaged Goods (or FMCG), Telco, QSR, and Financial Services, Laurie has taken the expertise to Meta (formerly, Facebook) where she has been over the past 8 years, as founding member of the Facebook Philippine office, moving on to lead the Consumer Packaged Goods (FMCG) Vertical as Head of Industry.

She is passionate about helping Clients build their business by responding to the evolving needs of the new digital consumers.

AILEEN MAGDALUYO
Global Media and Digital Marketing Director, URC

With over 20 years of experience in media and digital marketing, Aileen has under her belt vast exposure and credentials in brand communications, especially in the consumer goods industry. She started her career in the media agency field getting in-depth expertise in strategic planning and buying with her last post as Associate Media Director of Mediacom. From there, she took the bold move to venture to the client side building the media function for a global snacking company Mondelēz International. She spent the next decade building iconic brands such as Tang, Eden, Oreo & Cadbury into new media driving effective communication planning and digital marketing starting out in the Philippines and eventually into a regional scope as Senior Media Lead for Southeast Asia (Philippines, Indonesia, Malaysia, Thailand, Vietnam, Hongkong, Singapore and Taiwan). Today, Aileen is the global media and digital director of Universal Robina Corporation – a leading CPG company that is proudly Filipino and with a growing footprint across Southeast Asia (Vietnam, Thailand, Malaysia and Indonesia). She leads regional Media and Digital Strategy, Content Communication, Social Media, Ecommerce and Performance Marketing and is truly passionate in driving future proof approach to communications with brands such as Great Taste, C2 Iced Tea, Magic Flakes, Cream O, Cloud 9, Piattos, Chippy & Nissin Cup Noodles. She is propelled by the evolving market behavior and the accelerated pace in digital, thus embracing agility upholding marketeers with a forward-thinking mindset.

A wife and a mom, she loves to cook and bake in her free time. She has her own passion page #AiRealKitchen to express her love for food and recently took culinary class in CCA. She also radiates her creativity through making natural home and personal care products.

Aileen believes in the integration of work and personal life. “Our career is to nourish our minds and our passion is to fuel our heart and soul.” With a healthy and happy balance, Aileen is always ready to learn and deliver results.

SHERRY MAGNO
Managing Partner
mHive, GroupM

1) A Philippine advertising practitioner of sixteen years, fourteen of which are in digital;

2) Helps oversee the digital advertising business of Wavemaker Philippines;

3) Supports the digital transformation of assigned clients;

4) Served as lead digital strategist for five Southeast Asia markets for a key FMCG client in 2017 to 2018;

5) Played a leadership role in a team that provided thought leadership, insights & analytics, and digital strategic planning guidance and support for agencies within GroupM Philippines;

6) Played a key role in the formation, launch and implementation of two media command centers in 2015;

7) Instrumental in transforming the digital process of one of the biggest banks in the Philippines;

8) Managed a multi-market IMC campaign for Philippine tourism; and,

9) Strong customer relationship management skills, previously recognized and awarded at a regional level.

10) Key accounts handled (past and present): Colgate-Palmolive, FrieslandCampina (Alaska Milk Corporation), Kimberly-Clark, Pfizer, Chevron, Mead Johnson, Del Monte, Wyeth, BDO Unibank, Inc., Globe Telecom, Philippine Department of Tourism, Procter and Gamble

EMM ORDINANZA
VP and Head of Integrated Media
Nestle Philippines

“Emm brings with him an impressive 25 years of industry experience, having successfully transitioned from Finance to become a Media specialist in the agency world. Throughout his career, he has held pivotal roles where he managed prestigious accounts such as Coca-Cola, P&G, and Nestle across various regions. Currently serving as the Vice President and Head of Integrated Media at Nestle Philippines, Emm's extensive knowledge of different channels fuels his dedication to delivering exceptional content, driving innovation, and achieving excellence in measurement.”

GINO PINEDA
Client Partner
Meta

Gino Pineda is a Vertical Lead from Meta’s Business Group. His primary focus areas include Retail, Telco, Finance and CPG verticals, working closely with brands and agencies to help drive business growth.

SHAYNE MADAMBA
Chief Digital Officer
Havas Media Ortega

Shayne has been in advertising for almost 20 years, having spent her journey with Starcom, Carat, UM, Mediacom, iProspect, and now as Chief Digital Officer of Havas Media Ortega.

Shayne is a teacher by heart - she is a regular subject-matter-expert and media program chair at the CDM program (Certified Digital Marketer Program), and a veteran speaker in multiple marketing events: including Nicholas Hall Conferences held face-to-face in Vienna Austria last 2018 and in London last 2019. Shayne also currently teaches in UP Diliman, College of Mass Communications.

Shayne has brought home multiple recognitions locally and regionally – three of which include Campaign Asia '40 under 40' in Asia Pacific 2015, Campaign Asia Digital Agency of the Year Award 2017, and Campaign Asia Women to Watch 2020.

RUSSEL MOLINA
Chief Digital Officer and Founding Partner
Seven A.D.

RUSSELL MOLINA is currently the Chief Digital Officer and founding partner of creative agency Seven A.D., 7-time winner of the prestigious 4As Independent Agency of the Year. With close to 2 decades of advertising experience, he has created campaigns for some of the world’s biggest brands.

His works have won in numerous local and international award shows and he has been invited to speak in multiple global conferences.

Molina is also an acclaimed children’s book author and graphic fictionist with over thirty books to his name. His stories have won in the Palanca Awards, PBBY Salanga Awards, and just recently, the National Book Awards. He was also a part of the Honour List of the International Board on Books for Young People. In 2022, Molina was awarded the lifetime achievement award Gawad Pambansang Alagad ni Balagtas for his valuable contribution to children’s literature.

GRETCHEN QUE
Business Unit Director,
Amplification & Engagement
Octopus & Whale

Gretchen is currently the Business Unit Director for Amplification & Engagement of Octopus & Whale, a Game and Experience Design Agency based in Manila.

Gretchen’s career in marketing and communications spans both agency and client side. As a creative, her body of work has been recognized at AdFest, DMA Echos, and Asia Pacific Tambuli Awards. As a client with a tech company, her internal teams’ work has brought in metals from the Marketing Excellence Awards, Asia Pacific Tambuli Awards, and WARC x Cannes.

Her biggest achievements to date have been opening a climbing gym, running a hydroponic company, starting a fitness equipment company, and coaching strength and conditioning for women with PCOS–all during the pandemic.

She passionately continues to invest in opportunities that uplift the agriculture, health, and education sectors.

Gretch is a Rescue Diver, seasonal surfer, rock climber, semi-retired gamer, a forever film school student, and a full time farmer. She hopes to finally finish pilot school before the next Olympics.